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From that example, we might think of crafting our own communication strategies, based on mundane.
One of great difficulties with mundane, of course, is that it's harder to see and to grasp. After all, it's absence of something rather than its presence. The classic expression of this phenomenon may have been Sherlock Holmes‘ remark about dog that didn't bark.
Having identified a mundane phenomenon, we're next faced with challenge of understanding its significance. If not a single customer calls with a complaint or compliment, what does it mean? If there haven't been any resignations lately does it mean your employees are more loyal than they used to be? Or is it just a statistical blip?
And, one final issue: how will you explain significance of phenomenon to others? Will you explain it for what it is, or what it is not?
You may remember Show About Nothing episode of Seinfeld television series. George Costanza tries to explain to TV executives how a new show would be about nothing, while executives look bewildered. And, switching quickly from art to life, a show about mundane life of Jerry and friends became one of most successful television series ever.
In summary, common and ordinary things of life, mundane, offer untapped opportunities to create great communication strategies.
Robert F. Abbott writes and publishes Abbott's Communication Letter. Learn how you can use communication to help achieve your goals, by reading articles or subscribing to this ad-supported newsletter. An excellent resource for leaders and managers, at: http://www.communication-newsletter.com