Every second site you are surfing to uses an entry pop-up and an exit pop-up. If you don't close new pop-ups immediately, you have your complete windows taskbar flooded with new windows.

You either have to close them all one by one if you surf with multiple startpage programs at a time or you'll have to use your windows taskmanager to shut off your browser .

In each case, you have to react , because if you don't, your computer could crash or freeze.... ( At least, this is what I experienced from my personal surf-sessions .)

Pop-Ups = A marketer's dream ?

We have to ask ourselves why are these pop-ups used by so many reputable marketers. There's just one reason for this: They work ! Even though they are hated by most people, they do their job....

You have to look at it from a marketer's point of view. Even if he has just a response rate of 3% , he has made 3% more money, more subscribers or whatever.

And it doesn't cost a single penny ! That's 3% more sales, more advertising revenue etc. So would you give that up if you were standing in his shoes ? As a websurfer I don't like pop-ups very much myself, but because of results I get , I use them at my own sites as well....

3. What should you say in your ad? Now, we're targeting our web site here. Our web site where we are going to make pitch. This is where we are going to sell - on Internet, from our web site - not from this ad.

So what do we do? We hype our product. Be honest - but hype some (not all) of reasons people need this product. How it will help them. What it will do for them. Don't tell too much - just stir up their appetite, make them want to know more and then tell them where they can get full information - from your web page.

Never tell whole story in your ad. If you do, they will decide whether to buy or not right then - and probably they will decide *no*. Why? Because you can't tell enough in an ad. The ad is only to spark interest and make them want to know more. Your web page does selling.

Don't be afraid to advertise, but don't shoot your whole wad until you test ad. If it does pretty good, test again. If it does poorly, don't chase a dead duck - drop it. Try something else.

But don't give up. You may lose a little at first, but that's idea of testing. You won't lose much and you can live to fight another day. So -

-- Target your audience. -- Make headline pull them in. -- Don't tell whole story. -- Sell from your web page.

You will succeed - you just have to start and test.

--May you always walk in sunshine,

--Hal Archer

Hal Archer has written many published articles and is known for his marketing skills, having built successful businesses both online and offline. He can teach anyone how to earn a full-time living on the Internet.