The Seven Pillars of eCommerce Defined

Written by Stuart Martin

Continued from page 1

a) physical products that cannot be distributed overrepparttar internet; b) non-tangible products and services that can be delivered torepparttar 109040 customer online.

Forrepparttar 109041 travel and tourism industryrepparttar 109042 fulfillment process isrepparttar 109043 confirmation ofrepparttar 109044 reservation, booking and backroom movement ofrepparttar 109045 information torepparttar 109046 Vendor Databases.

Pillar 5) Online consumption is possible with only a few types of companies. It is not synonymous with travel. The closest use would be a virtual tour ofrepparttar 109047 experience andrepparttar 109048 use of travel articles to satisfyrepparttar 109049 consumer's interest for information on destinations, activities, etc.

Those selling information can actually have customers consume purchases online. For example, someone subscribing torepparttar 109050 Wall Street Journal Interactive Edition can browse various newspaper articles online.

Pillar 6) Online Support can be offered regardless of whetherrepparttar 109051 product or service is fulfilled and consumed byrepparttar 109052 customer online. Many companies have an online support process in place. Customers can email or visit a special section ofrepparttar 109053 company website for support. More sophisticated database-driven company websites will allow users to track orders online and receive support information throughrepparttar 109054 use of a password or other form of identification code.

Pillar 7) Online direct one-on-one marketing. Once companies have got to this level of use ofrepparttar 109055 Internet, they should be using their customer database and market data to continuously communicate and market their services to their customers. This requires planning and marketing management. An example of this would be an online last minute club targeting specific customers on seasonal or regional specials.

The power of being able to deliver direct marketing programs atrepparttar 109056 press of a key has enormous cost saving implications versusrepparttar 109057 more traditional mail or general advertising mediums. It makesrepparttar 109058 necessary analysis ofrepparttar 109059 return on investment of these types of programs much more favorable.

As you can see, there are several important steps inrepparttar 109060 equation to selling online. When planning an e-business strategy, it is necessary to take these seven pillars of e-business into consideration. Ask yourself these questions:

How far do we want to takerepparttar 109061 e-business equation?

How far will our business model andrepparttar 109062 nature of our product offerings and services allow us to takerepparttar 109063 e-business equation? - The Canadian Rockies Internet Guide featuresrepparttar 109064 e-business solutions provided by Visit us to streamline your e-commerce solutions today!

Stuart Martin 403-609-7092 Banff, Alberta, Canada "Where every day seems like a Holiday!"

The Rumors of Ecommerce Death

Written by Rob Spiegel

Continued from page 1

Visitor traffic dips

PC Data Online found that traffic to leading ecommerce sites declined about 4 percent in February following an 18 percent seasonal drop in January. Goldman Sachs analysts cited port-holiday seasonality, a slowdown inrepparttar rate on new consumer adopting ecommerce and slower overall consumer spending asrepparttar 109039 factors inrepparttar 109040 slower month-by-month growth of Internet retailing. However, this year's figures are up 63 percent over last year. Hey. Did anybody see that? I'll say it again. We're up 63 percent over last year! Some blues. Features that will keep your sales growing

Consulting giant PricewaterhouseCoopers released a survey that identifiedrepparttar 109041 site features that are most likely to capture sales. The research found that withrepparttar 109042 exception of search capabilities and close-up product views, most Website features are never used byrepparttar 109043 majority of Internet shoppers. The search function is overwhelminglyrepparttar 109044 top feature used by consumers, with 77 percent saying they have used search functions while shopping.

Other site features such as wish-lists and personalization were found to be less important to shoppers. As a side note, we found a study byrepparttar 109045 International eRetail Association that listed wish-lists as a tool that works well for building loyalty, so go easy on making assumptions based on Internet studies.

The take-away on all ofrepparttar 109046 recent information about Internet retailing is that it continues to grow rapidly in spite ofrepparttar 109047 gloom that fillsrepparttar 109048 business media. To paraphrase Mark Twain,repparttar 109049 rumors ofrepparttar 109050 death of retail ecommerce have been greatly exagerated.

Rob Spiegel is the author of Net Strategy (Dearborn) and The Shoestring Entrepreneur's Guide to the Best Home-Based Businesses (St. Martin's Press). You can reach Rob at

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