(8) ALWAYS check and double-check your site for spelling and grammatical errors. In addition, make sure your images and links are all working properly. If you have several errors, your site will appear to be unprofessional. If you've been out of school for a while, you may want to refresh your memory. Visit any of following sites for a crash course in writing and grammar.

=> Guide to Grammar and Writing http://webster.commnet.edu/grammar/index.htm

=> A Blue Book of Grammar and Punctuation http://www.grammarbook.com/

=> Exploring English http://www.shared-visions.com/explore/english/

(9) Design your site to be easily navigated. Place your navigation links together at top, bottom, left or right side of page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind, with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.

(10) If you must use frames, use them sparingly. If frames are not properly used, they can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses no frames.

(11) Try to keep number of clicks required to get from your main page to any other page on your site down to three. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo at top of each page.

(12) There are thousands of free scripts available on Internet that will enable you to create all kinds of special effects. You may be tempted to try some of these scripts. However, be very selective and only use a special effect that will add value to your site.

(13) If you're using music on your site, make sure that you do not set it to "autoplay." It can be very distracting.

(14) All web browsers are not created equally. View your site through different browsers and screen resolutions so you will see how your visitors will view your site.

Visit following site to test your web pages:

=> NetMechanic - Provides a variety of free services for your web site including browser compatibility testing, graphic file size reduction, link check, HTML check, load time check, spell check and more. http://www.netmechanic.com/

(15) Continually add new content to your site. Give your visitors a reason to keep coming back.

The best advice I can offer is to keep it simple. The simple, well-designed, professional looking web sites make sales.

Copyright © Shelley Lowery 2001-2002

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