However, it is strongly advised that you use bold, underline, and italics sparingly in order to ensure that only your most important points are receiving full attention of your customers. This paragraph is entirely in bold text to illustrate one of potential pratfalls, which may occur as a result of excessive use of highlighting. Which portion of this paragraph is most important? And why is this entire block of text more important than rest of page? It’s too difficult to tell. Use bold, italics, and underline sparingly for this very reason.

The colour coding of important words, and selection of those colours. "Cool" colours such as Blues and greens are traditionally used to relax user and put him/her in a positive mood conducive to sales; and "hot" colours such as reds, yellows and oranges are meant to incite user into making a purchasing decision.

Headings and subheadings. Headings and subheadings should be used to break up long blocks of text into shorter and easier-to-read sections. In case of Amazing Formula website, graphic headings are used to break up content; however, for search engine reasons, you may wish to consider text-based headings to split up your content into sections.

Bullet lists. These lists can be numbered, as this one is, or they can be unordered, as Amazing Formula ones are. There doesn’t seem to be much difference in either event, as long as copy for each bullet remains concise and to point as in point 2; although unordered list bullets can be stylized with graphics, as Amazing Formula website has done.

These are seven secrets of The Shriekers. Implementing them on your website should lead to a significant increase in sales and profits.

Adam Senour is the owner of ADAM Web Design, a leading web design and development company in Toronto, Ontario, Canada.

Then you need to put some content at your page. I'll leave design up to you but it shouldn't be too hard to find pictures, articles and links relating to your subject.

Finally you'll want to make money with your site. The easiest ways are to use content-targeted systems since they'll provide paying content related to your site.

The top three are:

1. Google Adsense Simple to install once you're approved. You have many formats to choose from and they are proven to pay well.

2. Amazon.Com Will provide ads for books, videos, software etc related to your search term.

3. Ebay.com Will provide listings of current eBay auctions related to your search term. You can also get ebay signups that you will make money from for life.

After you have (tastefully!) installed these you can search for other commissionable links with likes of :

Commission Junction - http://www.cj.com or Associate Programs - http://www.associateprograms.com and countless other Affiliate Directories. Search Google for more opportunities.

If you can source a resellable ebook or software program of interest to your visitors that will net you even more profit. You can also sell products from Drop Shippers (something ebay sellers have done for years) which will get you good profits from little work.

If there is no ebook or report you can sell perhaps you'd like to create your own or even hire a writer to create one for you. Try Elance to find a "ghost writer". http://www.elance.com

Another profitable area on a popular site will come from building a list, selling ad space, and running joint ventures. Capture your visitors address by offering a report. This list can prove very valuable once it grows. You should also utilise PopUnders and Banners which can either promote your own paying services or others. You can even use these banners and popunders from exchange services. These will generate hits for you that you can use on completely unrelated sites.

Niche sites are very easy to find and design and you DON'T need "gurus" or expensive services to do it for you!

Happy Niche Hunting!

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