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If you can pinpoint
reason for slump, then you can take action to reverse it. If you can't quite grasp it, try some of following ideas.
When There Is No Obvious Reason For The Slump
Here are four actions that I recommend to my clients:
*Develop a special offer for existing customers/clients. Use a short deadline to give them a "call to action" to take advantage right away or product/service will be gone.
*I suggested this to a client of mine that owns a massage therapy studio. We sent out inexpensive postcards that client did on his computer. We only gave customers 5 days to call to make their appointment but they would save 20% massage therapy. There also was a cut off date of two weeks that they must make their appointment in. His business rose 26% during promotion put much needed quick cash in bank.
*Just make sure it's an inexpensive and fast way to communicate promotion. Also try faxes and even phone calls. *Advice recent prospects who did not take advantage of you product or service of same special offer using fast communications methods listed above. *Ask your best customers for help. Explain that business is a bit slow and that you want to use this time to approach potential new customers. Ask them for referrals. *Temporarily increase (yes increase) your advertising dollars where you have had most success and it is seen right away. Like website, E-zines and E-newsletters, radio spots and newspaper.
www.downanddirtymarketing.com Copyright 2002-re-use rights: Karen@Hippmarketing.com
Karen E. Hipp is a nationally recognized marketing consultant and the author of the ebook "Do-It-Yourself Marketing." Karen has been honored with "Marketing Director of the year in two separate industries and has won 54 Addy Awards. Karen's business, Hipp Marketing, focuses on small to medium sized businesses that need marketing help.
