Many SEO’s that I talk with about harmony tell me that of course I am right and that it is so obvious it isn’t worth mentioning. But truth is that not that many people (SEO’s included) are able to bring real harmony to their pages and website.

Putting keywords in title, meta keywords, meta description and heading tags, that’s easy. But that’s just most basic form of harmony in a web page. Just think of how keywords fit into text found in title, description, heading tags and copy. Should you just place keywords in there somehow, or may it be better to be a bit more considerate when choosing what to write in all these places?

What about topical structure? Is your site completely structured according to a logical topical structure? There are so many indirect factors that are as powerful as link building. And it is hardly possible to put it into words as it is more an art than a science to get it right.