After grabbing your readers attention, this is where you want to answer question, "What's in it for me?" To do this, you have to know a little about your target audience. What are they interested in? What are their priorities? What makes them respond?

Craft your headlines to use words and phrases that will pique your potential buyers interest. If you are targeting people interested in starting their own home business, try phrases such as "Stay Home And Make Money" or "Kiss Your Job Goodbye Forever". If your product happens to be diet pills, try "Lose 10 Pounds In 10 Days".

A word of caution: There is a point where headlines tend to get unbelievable. Make sure that your claims are truthful and that your copy supports their truthfulness.

Once you have a firm grasp of aforementioned basics, look around your house and select several different products, and write as many headlines as you can think of for each product.

Write variations of same headline until you have exhausted all ideas you can think of. This will be both frustrating and difficult at first, but it will become easier with practice. Remember, nothing worthwhile ever comes easy.

After you have your list of headlines, make sure each one passes test for following criteria for a good headline. 1. Does it grab readers attention? 2. Does it answer question, "What's in it for me?" 3. Is it truthful? If a potential headline does not meet these three criteria, rewrite it or eliminate it from your list altogether.

Continue using process of elimination, one headline at a time, until you're left with what you feel are three best and strongest headlines, based on criteria presented in this article.

How will you know which headline is best one overall?

Unfortunately, there's no way to know for sure until you test them against each other. The headline that pulls most sales or responses is your winner!

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

What you have to do is forget about search engines. Just forget about them! I realize it's difficult, especially with all thats been written said over years about how critical search engines are to your business. Believe me when I tell you, it's all a bunch of bull! Businesses were doing just fine, when there weren't any search engines. Just fine.

In fact, I'm earning a very comfortable living on Internet, without any significant search engine presence whatsoever.

What's my secret? I don't depend on search engines! I never have. I refuse to play game. That's my secret in a nutshell! My traffic comes from dozens of articles I've written that have been picked up and published on popular websites all over Internet. I also get traffic via word of mouth, newsletters and ezines that my articles are published in, and a few other secret methods that I use.

And you can do same thing. You just have to get out of that search engine mindset.

Now I realize writing articles may not be a desirable option for many of you. That's fine. However, there are many other proven and effective ways to market your website. Here are just a few: ezines, newsletters, forums, online magazines, sponsor listings on other websites, exchanging links.

Here are a few offline options: magazines, direct mail, shopper newspapers, cable television, radio, flyers, hospital newsletters, card decks, trade journals and directories, bulletin boards, tabloid newspapers.

In addition, do yourself a favor and buy book, "Guerrilla Marketing," by Jay Conrad Levison. It's loaded with low-cost ways to promote your business!

As you can see, you have plenty of other options available to you, besides search engines. All you have to do is use them--and a little imagination.

It's time to stop playing a game you can't win, and start playing a few that you can!

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net