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3) PROVIDE SURE-FIRE POLICIES AND CONDITIONS
When shopping online, I like to see following:
* Anti-spam policy * Secure credit card processing policy * Privacy statement * Terms and conditions
It makes business feel much more established and professional. And let's face it, that's kind of company that you want to do business with, isn't it?
4) IMAGE IS EVERYTHING WHEN IT COMES TO BUSINESS
Still using that free Geocities business page? Oh please. Get yourself a professional image. You'll need your own domain name, a web hosting solution, and a nice site design to even begin to impress your customers.
People say to me "Ray, why isn't my website selling?" My response is usually "Well, would YOU trust a site like yours?". It needs to be professional, visually appealing, and full of info consumers need to see.
If it screams "scam", then your consumers will think "scam". It's common sense really. Start treating your Internet business as a proper business and actually devote EFFORT required into making it appealing.
5) EASY ORDERING OPTIONS ARE A MUST IN THIS GLOBAL MARKET
I've lost count at amount of times I've pulled out my credit card to purchase a product online, then realized that company only ships to one country... or they don't accept my payment method altogether.
Make your customer feel at ease. Include full ordering and shipping information BEFORE they purchase, so they know exactly what's going on every step of way.
I love ordering from Amazon because they go out of their way to ensure smoothest and easiest ordering experience possible. Compare yourself to Amazon... just how easy is it to order from you? Do you accept all major credit cards, and international check payments too?
They're my five points of successfully establishing your credibility. The rest just comes as common sense.
Treat your customers as you'd except to be treated too and in turn, they'll never query your credibility or need to worry about buying from you again.
Ray P. Velazquez from the Perfect Business(.com) is the master of credibility. Discover his secrets to absolute SUCCESS only at the following sites: http://www.zigbiz.com/tpb http://www.zigbiz.net/tpb http://www.theperfectbusiness.com