If you are selling an item, you don't generally want to attract freebie seekers. So you should be careful in your use of "f" word. The only reason to offer them something for nothing is if it builds your list, or if it leads them into a funnel that ultimately converts them into paying customers. To avoid attracting wrong person if you are selling an item, I personally would list price, or use language indicating I am selling something - right in my listings. This turns off those not willing or capable of paying for your product. That's ok - you're not after those people if you're paying for traffic.

If your listings miss-lead people or attract people not really interested in what you offer, you are just filling your list with time-wasters. If you are really deceptive, you may even get a person who will go out of his way to get even. You don't need or want that headache. You want right prospects to visit your site.

In writing your listing, you need to make sure you spell out some real benefit visitor will get from visiting your site and using your product. Before you even begin writing your listing spend several hours listing all of possible benefits of using your product. Look at each product feature and translate that into a benefit. Ask what that feature does for customer. Write what it does for customer to improve customer life, and then incorporate most powerful of those features into your various pay-per-click listing. You will discover that people who do click though to your site arrive in a ready to purchase your products frame of mind.

This is just one of many considerations in creating a pay-per-click campaign. It is perhaps most important factor in avoiding wasting a lot of money. Pay-per-clicks can be very effective in driving highly targeted traffic to your site. They can be so effective, that after you're refined a listing, you will know before even placing that listing, at any major pay-per-click, what return-on-investment you are virtually assured of getting.

We'll examine other aspects of using pay-per-clicks later. We will also discuss effective methods of generating traffic extensively at Internet Marketing How To Workshop. If you'd like to learn not only how to create your own products, but how to get hundreds of thousands of eyeballs looking at your product, you owe it to yourself to check out this workshop. It may prove to be single best thing you ever did for your future and your business. Visit: http://internetmarketinghowtoworkshop.com today.

* Compile a set of useful tips. E.g., ten ways you should never use a toothbrush.

* Donate your product or a gift certificate to a good cause. E.g., a new wallet for every high school graduate in your home town.

* Offer a freebie. E.g., a free call-in line for questions about dental hygiene.

* Invent a new use for your product. E.g., wallets designed for efficiency at security checkpoints.

* Tie your product to economic trends. E.g., what toothbrush sales reveal about recessions and economic booms.

* Do something anachronistic. E.g., create wallet carriers, which a butler can hold out for man in house when he comes home from work.

* Sponsor a charity event. E.g., Toothbrush Ball.

* Do something about your environmental impact. E.g., recyclable wallets.

* Celebrate an anniversary. E.g., your 10 millionth toothbrush sold.

* Create regional variations. E.g., Tall Texan wallet, Seattle Surprise, Plains Packer.

* Get offbeat endorsements. E.g., from a punk rocker, a bartender, a has-been politician for your toothbrushes.

* Feature employees with stories. E.g., an over-80 wallet designer, marketing vice-presidents who are twins.

* Run an event for kids. E.g., develop a show that travels to day-care centers on how to brush teeth.

Once you have a newsworthy angle, then ambition to get your story into every household in country makes more sense!