The Secret From The King Of Pay Per Clicks

Written by Willie Crawford


Continued from page 1

If you are selling an item, you don't generally want to attract freebie seekers. So you should be careful in your use ofrepparttar "f" word. The only reason to offer them something for nothing is if it builds your list, or if it leads them into a funnel that ultimately converts them into paying customers. To avoid attractingrepparttar 105484 wrong person if you are selling an item, I personally would listrepparttar 105485 price, or use language indicating I am selling something - right in my listings. This turns off those not willing or capable of paying for your product. That's ok - you're not after those people if you're paying for traffic.

If your listings miss-lead people or attract people not really interested in what you offer, you are just filling your list with time-wasters. If you are really deceptive, you may even get a person who will go out of his way to get even. You don't need or want that headache. You wantrepparttar 105486 right prospects to visit your site.

In writing your listing, you need to make sure you spell out some real benefitrepparttar 105487 visitor will get from visiting your site and using your product. Before you even begin writing your listing spend several hours listing all ofrepparttar 105488 possible benefits of using your product. Look at each product feature and translate that into a benefit. Ask what that feature does forrepparttar 105489 customer. Write what it does forrepparttar 105490 customer to improverepparttar 105491 customer life, and then incorporaterepparttar 105492 most powerful of those features into your various pay-per-click listing. You will discover thatrepparttar 105493 people who do click though to your site arrive in a ready to purchase your products frame of mind.

This is just one of many considerations in creating a pay-per-click campaign. It is perhapsrepparttar 105494 most important factor in avoiding wasting a lot of money. Pay-per-clicks can be very effective in driving highly targeted traffic to your site. They can be so effective, that after you're refined a listing, you will know before even placing that listing, at any major pay-per-click, what return-on-investment you are virtually assured of getting.

We'll examine other aspects of using pay-per-clicks later. We will also discuss effective methods of generating traffic extensively atrepparttar 105495 Internet Marketing How To Workshop. If you'd like to learn not only how to create your own products, but how to get hundreds of thousands of eyeballs looking at your product, you owe it to yourself to check out this workshop. It may prove to berepparttar 105496 single best thing you ever did for your future and your business. Visit: http://internetmarketinghowtoworkshop.com today.

Willie Crawford is a recognized internet marketing authority. He is the host of the Internet Marketing How To Workshop, which completely steps you through the process of creating and marketing your own products. Take charge of your destiny - sign up now at http://internetmarketinghowtoworkshop.com


Nearly Everyone Uses It, and So What?

Written by Marcia Yudkin


Continued from page 1

* Compile a set of useful tips. E.g., ten ways you should never use a toothbrush.

* Donate your product or a gift certificate to a good cause. E.g., a new wallet for every high school graduate in your home town.

* Offer a freebie. E.g., a free call-in line for questions about dental hygiene.

* Invent a new use for your product. E.g., wallets designed for efficiency at security checkpoints.

* Tie your product to economic trends. E.g., what toothbrush sales reveal about recessions and economic booms.

* Do something anachronistic. E.g., create wallet carriers, which a butler can hold out forrepparttar man inrepparttar 105483 house when he comes home from work.

* Sponsor a charity event. E.g.,repparttar 105484 Toothbrush Ball.

* Do something about your environmental impact. E.g., recyclable wallets.

* Celebrate an anniversary. E.g., your 10 millionth toothbrush sold.

* Create regional variations. E.g.,repparttar 105485 Tall Texan wallet, repparttar 105486 Seattle Surprise,repparttar 105487 Plains Packer.

* Get offbeat endorsements. E.g., from a punk rocker, a bartender, a has-been politician for your toothbrushes.

* Feature employees with stories. E.g., an over-80 wallet designer, marketing vice-presidents who are twins.

* Run an event for kids. E.g., develop a show that travels to day-care centers on how to brush teeth.

Once you have a newsworthy angle, thenrepparttar 105488 ambition to get your story into every household inrepparttar 105489 country makes more sense!



Marcia Yudkin is the author of the classic guide to comprehensive PR, "6 Steps to Free Publicity," now for sale in an updated edition at Amazon.com and in bookstores everywhere. She also spills the secrets on advanced tactics for today's publicity seekers in "Powerful, Painless Online Publicity," available from www.yudkin.com/powerpr.htm .


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