Gaining in popularity and very effective is writing and submitting press releases. If you write a good press release with your target URL in it you could potentially get 1,000’s of visitors from just 1 press release. Press releases are also showing up in news search results of Yahoo and Google. This can’t hurt your search engine optimization efforts either. The most popular place for information on press releases and getting your release published is http://www.prweb.com . For a small fee of $30 you can guarantee a next day listing and submission of your press release to Yahoo, Google and many other engines.

People have been raving about writing articles for a long time now. Do they work? Of coarse they do. Why do you think I take time to write articles? It’s difficult at first if you are not into writing, but writing articles can help your search engine rankings if you can incorporate your website URL into article you are writing and then submit it to as many article directories as you can find. Also make sure you add all your articles to your own web site. This adds content to your site that hopefully you visitors will want to read.

There are literally hundreds more options for you to advertise your website both online and offline that I am not going to get into in this article. The main point is don’t put all your eggs into one basket like I did (GOOGLE) Spread them out advertise everywhere and don’t count on a good search engine ranking. If you do everything else right search engines will look after your sit for you.

Once submitted, even best articles will only be published gradually. A good article can be published 2 or 3 times a day for a week or two, then interest tapers off. But still, over course of 6 months a single good article can be published hundreds of times! And remember, each time is a link.

Build Backlinks From Relevant Sites

As soon as you choose topic of your article, you define type of site that will publish it. All online publishers have an agenda; they want to generate traffic. Whether for commercial or benevolent reasons, they want particular kinds of articles for very specific audiences. Your article won’t be published on irrelevant sites simply because publishers of those sites get nothing out of it.

Of course, your article may be published on sites that are only marginally relevant. For instance, this article may be published on general copywriting websites, advertising websites, web design websites, home business websites, etc. But beauty of a well written SEO article is that you get to optimize it for keywords that you want to rank for. So even if keywords on publishing site don’t quite match your own target keywords, page containing your link (i.e. your article) does.

What’s more, you even have power to optimize links themselves. For instance, as an SEO copywriter, I can distribute backlinks throughout my article that use my target keywords as link text (e.g. copywriter, SEO copywriter, advertising copywriter, and website copywriter ;-). Some submit sites don’t let you do this, but most will – at least in byline.

And one other thing – other people link to good articles. This can increase Page Rank of site containing your article, which, in turn, can increase page rank of your own site. It’s a win-win situation!

Build Backlinks With a Long Lifespan

The quality of your SEO article determines lifespan of your backlink. Write a very helpful article, make it easy to read, and choose a topic which isn’t going to go away in a hurry, and your article will stay online for years.

In any event, most publishers tend not to clear out their article libraries simply because it’s better for them to have lots of content available to both readers and search engines.

Conclusion

While it’s no new phenomenon to SEO veterans and SEO copywriters, writing of SEO articles to generate backlinks is a tactic which offers much in way of ranking. The possibility of a Google dampening link filter simply increases value of that offering.

Happy writing!

* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.