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Once submitted, even best articles will only be published gradually. A good article can be published 2 or 3 times a day for a week or two, then interest tapers off. But still, over course of 6 months a single good article can be published hundreds of times! And remember, each time is a link.
Build Backlinks From Relevant Sites
As soon as you choose topic of your article, you define type of site that will publish it. All online publishers have an agenda; they want to generate traffic. Whether for commercial or benevolent reasons, they want particular kinds of articles for very specific audiences. Your article wont be published on irrelevant sites simply because publishers of those sites get nothing out of it.
Of course, your article may be published on sites that are only marginally relevant. For instance, this article may be published on general copywriting websites, advertising websites, web design websites, home business websites, etc. But beauty of a well written SEO article is that you get to optimize it for keywords that you want to rank for. So even if keywords on publishing site dont quite match your own target keywords, page containing your link (i.e. your article) does.
Whats more, you even have power to optimize links themselves. For instance, as an SEO copywriter, I can distribute backlinks throughout my article that use my target keywords as link text (e.g. copywriter, SEO copywriter, advertising copywriter, and website copywriter ;-). Some submit sites dont let you do this, but most will at least in byline.
And one other thing other people link to good articles. This can increase Page Rank of site containing your article, which, in turn, can increase page rank of your own site. Its a win-win situation!
Build Backlinks With a Long Lifespan
The quality of your SEO article determines lifespan of your backlink. Write a very helpful article, make it easy to read, and choose a topic which isnt going to go away in a hurry, and your article will stay online for years.
In any event, most publishers tend not to clear out their article libraries simply because its better for them to have lots of content available to both readers and search engines.
While its no new phenomenon to SEO veterans and SEO copywriters, writing of SEO articles to generate backlinks is a tactic which offers much in way of ranking. The possibility of a Google dampening link filter simply increases value of that offering.
* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at email@example.com. Visit http://www.divinewrite.com for further details or more FREE articles.