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Set a Budget for Directories
The next step you need to do is set a budget. Decide before hand how much you want to spend on directory. Yes, spend money! Not everything on Internet is free. Yes, you can register free listings on search engines but you can never guarantee that you will get a high listing or even be listed.
So invest a little money with a directory so you donít have to keep registering with search engines every month. Your time is valuable, so spend a couple of hundred dollars on directories and just relax. This way you know that you will have some guaranteed visibility on Web.
Next, you need to select a keyword or keywords that you want your website listed under. Select keywords that best describe product that you are selling. If you are selling camping equipment, you may want to select keywords "camping equipment" and "sleeping bag".
Two Type of Directories
There are two types of pay-for-listing directories. The first like GoTo.com, allows you to set a bid price per click through. You are ranked by bid, higher you bid, higher you appear on search results.
The other type like, Stopsurfing.com, charges a flat price for a year. You pay one set fee no matter how many hits you get.
Just Click It
Whatever you decide to do about directory listings, Just Click It and move on to taking care of your current customers. The Internet moves at warp speed. You need to get visibility now. Donít delay, get some directory listings in place while you are waiting for your "Free" search engine listings to get your Web traffic.
James M. Duerr. He is the president, of http://www.stopsurfing.com a Family Safe e-Shopping directory. He credits his web marketing knowledge with on-the-job training, having developed and operated a successful e-commerce site http://www.buy-okidata.com. He resides in beautiful Corpus Christi, Texas with his wife and two kids.