Online Promotion: The Search Engine Blues

The Search Engine Blues

Written by Jennifer Durocher

Continued from page 1
The least technically important is repparttar

graphic design aspect inasmuch as search engine indexing does not include repparttar 125225

look and feel in how they rank your site. However, from a surfer's point of view, repparttar 125226

graphics are probably repparttar 125227

most important. If you are focusing on repeat business as your primary income, then if it does not look nice, people just will not come back. This includes everything from repparttar 125228

images found on your site, to repparttar 125229

layout and repparttar 125230

usability (user-friendliness). Another brief topic of concern is repparttar 125231

importance of internet directories. Should one take repparttar 125232

time to submit their site to these directories? Does anyone actually use them? The trend seems to be going more and more towards repparttar 125233

usage of these "man-handled" search engines. Directories offer repparttar 125234

public a pre-categorized listing of searchable "channels" - far more organized than search engines. Human eyes as opposed to repparttar 125235

greatly feared "spider" sort most of these directories so they tend to be much more accurate. Directories also do not sort through repparttar 125236

pages of websites in repparttar 125237

same fashion. They do not rely on meta tags as much and do not "rank" sites they just list them alphabetically so there is no competition for 1st place. Website promotion is a HUGE responsibility and requires a lot of tweaking to only begin to view even repparttar 125238

smallest of changes. However, implementation of these few, very basic techniques will definitely make your site friendlier to repparttar 125239

internet community at large.

Jennifer Durocher Web Positioning Manager www.cityvu.com

Getting Your Website Visibility

Written by James M. Duerr

Continued from page 1

Set a Budget for Directories

The next step you need to do is set a budget. Decide before hand how much you want to spend on repparttar directory. Yes, spend money! Not everything on repparttar 125224 Internet is free. Yes, you can register free listings on repparttar 125225 search engines but you can never guarantee that you will get a high listing or even be listed.

So invest a little money with a directory so you don’t have to keep registering with repparttar 125226 search engines every month. Your time is valuable, so spend a couple of hundred dollars on directories and just relax. This way you know that you will have some guaranteed visibility on repparttar 125227 Web.

Keywords

Next, you need to select a keyword or keywords that you want your website listed under. Select keywords that best describe repparttar 125228 product that you are selling. If you are selling camping equipment, you may want to select repparttar 125229 keywords "camping equipment" and "sleeping bag".

Two Type of Directories

There are two types of pay-for-listing directories. The first like GoTo.com, allows you to set a bid price per click through. You are ranked by bid, repparttar 125230 higher you bid, repparttar 125231 higher you appear on repparttar 125232 search results.

The other type like, Stopsurfing.com, charges a flat price for a year. You pay one set fee no matter how many hits you get.

Just Click It

Whatever you decide to do about directory listings, Just Click It and move on to taking care of your current customers. The Internet moves at warp speed. You need to get visibility now. Don’t delay, get some directory listings in place while you are waiting for your "Free" search engine listings to get your Web traffic.

James M. Duerr. He is the president, of http://www.stopsurfing.com a Family Safe e-Shopping directory. He credits his web marketing knowledge with on-the-job training, having developed and operated a successful e-commerce site http://www.buy-okidata.com. He resides in beautiful Corpus Christi, Texas with his wife and two kids.

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