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When approaching sales, building a solid foundation and a sturdy structure will help increase effectiveness. We need to implement mechanisms that will monitor progress of our sales teams. Weekly reports and call log files are a great way to stay informed on a regular basis of what is happening within our sales departments. An additional aspect of creating structure revolves around developing internal communications amongst departments or people. The more our sales team is connected to marketing and advertising departments, better. In addition, finance is a key element to any sale, and we must be prepared by having done our research on numbers involved with our product/service.
Once we have established a steady sales stream, it is time to start thinking about increasing our market share. A good place to start is to do some sales research, survey our current customers to learn how they view our company and our products/services. Take these opinions and revamp our sales approach, placing a greater focus on these areas. Increase our sales teams’ productivity by continually re-training our staff on new procedures and methods, while supplying easy access to sales tools and resources. We must constantly review and revise our sales process to stay on top of current trends and remain competitive.
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Ryan Hoback is President of Motivated Entrepreneur Incubation & consulting. They help entrepreneurs achieve success starting and growing their businesses.