Typically a tab is regular paper page turned sideways (landscape) and folded in half.

Tabs get ad-on advertising dollars from existing clients and offer one time only exposure to those who don't normally use paper (i.e. giant corporate ads in every Progress Edition). Most papers have so many tabs, they print an advertising calendar.

Understand them for what they are, vehicles to get extra bucks from you. If you want to be in one, rearrange your budget, don't ad to it.

4) Inserts and stuffers Some Sunday papers weight 4 to 5 pounds each, mostly for weight of stuffers and inserts. Usually reserved for national advertisers and big box stores. They print them and deliver them to paper and pay a per piece fee to have them stuffed and delivered. For smaller businesses they become cost prohibitive. Better to stick with display ads.

Sunday papers have biggest circulation, and ad rates are more expensive. Regional and national papers can be expensive, too. Local papers and shoppers are less expensive, but nonetheless can be a major part of a small business ad budget.

Newspaper advertising is sold by column inch. Different categories of ads and section placement determine rate and rates vary throughout paper. Rates also vary with advertisers, depending on how many column inches they have agreed to buy in a one year period. The more cheaper.

Plan your advertising well in advance and stick to your budget. Sell to needs, not ego and newspaper can be your buddy.

For more about advertising, get my article "What Does your telephone say about you?" MailTo:TelephoneSay@BigIdeasGroup.com

©2005 BIG Mike McDaniel, All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Small Business Consultant, Professional Speaker and former Major Market TV News Anchor. http://BIGIdeasGroup.com

There are many more but this should give you an idea on how to make stronger persuading suggestions to your readers.

SINGLE WORDS

Perhaps best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don’t just rapid fire in alternative words. Following are some common examples of words you might use and some excellent replacements.

Word: Good

Example: Our product is good.

Replacements Include:

• Highest quality
• The greatest
• Outstanding
• Top-of-the-line
• Top-notch
• Sets standard
• The best in business
• Superior

Our product is top-of-the-line.

Phrase: Saves Money, Value Priced, etc.

Example: Our product is cheap.  

Replacements Include:

• Tremendous savings
• Pays for itself
• Inexpensive
• Thrifty
• Low cost
• Your money’s worth
• Economical
• Affordable
• Cost-efficient

Our product pays for itself.

Word: Money Making

Example: Our product will make you money.

Replacements Include:

• Make money easy way.
• Double your earnings.
• Keeps on selling.
• Money in bank.
• The opportunity of a lifetime.
• High Yields
• Make a bundle.
• Generates overnight profits.

With our product you will make money easy way.

With a little crafting you can turn ordinary ad copy into a goldmine. Read through your ad copy many times to find holes. Every word written down or spoken to a potential customer must make a statement. Competition on business gridiron is brutal and you simply can not afford to drop ball when it comes to ad copy. For more helpful tips, please visit Internet Business Entrepreneur.

©2005 Jason Andrew Martin LLC

Jason A. Martin has been conducting business on the Internet for 11 years. He is a free-lance writer on many topics and is currently working on obtaining a degree in Journalism and Law.

His official blog can be viewed at: Jason A. Martin