E) Contract, Contract, Contract. Get everything in writing. Look over document carefully. Be sure it covers everything you have discussed, including methods of achieving your desired results. Have copies signed by both parties. If job is a large one you may want to consult a lawyer.

F) Clearly state terms of payment. While most SEO firms will not do any work for free or agree to a results based pay scale, many competant SEO professionals will not shy away from a base plus performance incentive package. I am not a firm believer in prepaid contracts.. Most SEO professionals will abide by 50% up front, 50% upon completion standard. Make sure all financial terms are as clearly defined in your contract as actual scope of work. This will protect all parties involved in event that expectations are not met.

All in all, try to do your best to educate yourself on SEO. Have a basic understanding of SEO terminology and SEO methodology. Anyone offering SEO services should not have a problem explaining how they intend to get you results. If they fail gain your confidence or raise a red flag for any reason whatsoever, keep searching. You will eventually find someone who will help you reach your goals for a fair price. Happy hunting.

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