The Rumors of Ecommerce Death

Written by Rob Spiegel

Continued from page 1

Visitor traffic dips

PC Data Online found that traffic to leading ecommerce sites declined about 4 percent in February following an 18 percent seasonal drop in January. Goldman Sachs analysts cited port-holiday seasonality, a slowdown inrepparttar rate on new consumer adopting ecommerce and slower overall consumer spending asrepparttar 109039 factors inrepparttar 109040 slower month-by-month growth of Internet retailing. However, this year's figures are up 63 percent over last year. Hey. Did anybody see that? I'll say it again. We're up 63 percent over last year! Some blues. Features that will keep your sales growing

Consulting giant PricewaterhouseCoopers released a survey that identifiedrepparttar 109041 site features that are most likely to capture sales. The research found that withrepparttar 109042 exception of search capabilities and close-up product views, most Website features are never used byrepparttar 109043 majority of Internet shoppers. The search function is overwhelminglyrepparttar 109044 top feature used by consumers, with 77 percent saying they have used search functions while shopping.

Other site features such as wish-lists and personalization were found to be less important to shoppers. As a side note, we found a study byrepparttar 109045 International eRetail Association that listed wish-lists as a tool that works well for building loyalty, so go easy on making assumptions based on Internet studies.

The take-away on all ofrepparttar 109046 recent information about Internet retailing is that it continues to grow rapidly in spite ofrepparttar 109047 gloom that fillsrepparttar 109048 business media. To paraphrase Mark Twain,repparttar 109049 rumors ofrepparttar 109050 death of retail ecommerce have been greatly exagerated.

Rob Spiegel is the author of Net Strategy (Dearborn) and The Shoestring Entrepreneur's Guide to the Best Home-Based Businesses (St. Martin's Press). You can reach Rob at

An Arm & A Leg for eCommerce?

Written by Sandra Cobb

Continued from page 1


Shopping Cart Premium members can set up a shopping cart that links directly from their site to PayPal.

Send an Invoice If your services or product prices vary, you can send customers an invoice from PayPal oncerepparttar purchase price has been established.

Option B - eBay

Consider selling your products or services through eBay. You can accept checks and money orders by postal mail, or you can accept credit cards and checks using PayPal, or eBayís version of PayPal - BillPoint. You can provide links to your site with each item you list for auction. You can also set up a reserve amount -repparttar 109038 least dollar amount you will accept for your service or product.

Ebay also offers an affiliate program.

Option C - ClickBank

Sign up as a merchant with There are some fees involved, plus you have to determine what percentage of each sale that you will allowrepparttar 109039 referring site to earn. Affiliates with ClickBank can choose merchants they like (higher commission percentages do better) and then place links on their sites. There is a setup fee for merchants, but you'll also be providing your site a great deal of exposure. Plus, ClickBank allows you to accept credit cards and other methods of payment. You'll be setting up your own affiliate program!

ClickBank also offers an affiliate program:

Option D - Find a Host that provides Shopping Carts

Many hosting packages are set up with shopping carts with a buy feature. Do your homework. Check onrepparttar 109040 setup fees andrepparttar 109041 monthly fees. Make sure itís a reputable company so you arenít worried about your money transactions.

These are just some ofrepparttar 109042 options that are available for setting up shop without going broke. I'm sure that there are many more options available - it just takes some net research.

Sandra Cobb is a work at home site designer and homeschooling Mom. Visit her website for free resources at, and sign up for her monthly ezine - Comets4Him at

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