Continued from page 1
Search engines prefer specifics also; general sites don’t rate as well. They reward focused, keyword-rich topics with improved rankings. Spiders don’t care if you wrote
content yourself or used
work of other authors. But they do rely on your links and sitemap, so they can index it all.
Add Your Own Personal Input to Every Article You Post
Take
time to add a paragraph above each article on your site - 80 to 100 words is plenty. Like a cordial host, introduce
information or author ahead. Build anticipation so they’re eager to keep reading. Employ
keywords shown in your title and header tags. DO NOT ALTER THE ARTICLE ITSELF. That would violate
author’s copyright, and it’s not necessary.
At
bottom of
article (after
author’s Sig) add another paragraph of your own. - Summarize it - Link to other articles along
same line - Recommend resources - Insert affiliate links or products you sell
Reuse
page-specific keywords in
bottom paragraph. Although that article also appears on other sites, your version is now unique to
search engines. Most submitted articles appear in multiple websites, directories, and ezines. Adding new language personalizes it, while avoiding
possibility of a duplicate content penalty.
You’re also building a personal connection to readers, as they begin to identify your voice and online personality. That goes a long way toward return visits.
Package Articles in an Organized Way
Don’t dump every article together in one long list. Cluster them into logical sub-categories which aid site navigation. Add links between articles and related pages on your site. Although everyone knows incoming links can boost Page Rank, links within your site (internal) benefit your rankings as well (though to a lesser degree). And they’re 100% within your control. Besides, ample links help visitors move confidently around your website.
Despite
infinite supply of online articles, most dish out recycled stuff that everyone’s seen before. Avoid that trap with information that’s a cut above. Take
trouble to carefully select articles that provide extra value. Then by adding your own voice and unique comments you please both
human readers and search engines. And that’s a winning strategy all around.

Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719)395-9450