Continued from page 1
Search engines prefer specifics also; general sites donít rate as well. They reward focused, keyword-rich topics with improved rankings. Spiders donít care if you wrote content yourself or used work of other authors. But they do rely on your links and sitemap, so they can index it all.
Add Your Own Personal Input to Every Article You Post
Take time to add a paragraph above each article on your site - 80 to 100 words is plenty. Like a cordial host, introduce information or author ahead. Build anticipation so theyíre eager to keep reading. Employ keywords shown in your title and header tags. DO NOT ALTER THE ARTICLE ITSELF. That would violate authorís copyright, and itís not necessary.
At bottom of article (after authorís Sig) add another paragraph of your own. - Summarize it - Link to other articles along same line - Recommend resources - Insert affiliate links or products you sell
Reuse page-specific keywords in bottom paragraph. Although that article also appears on other sites, your version is now unique to search engines. Most submitted articles appear in multiple websites, directories, and ezines. Adding new language personalizes it, while avoiding possibility of a duplicate content penalty.
Youíre also building a personal connection to readers, as they begin to identify your voice and online personality. That goes a long way toward return visits.
Package Articles in an Organized Way
Donít dump every article together in one long list. Cluster them into logical sub-categories which aid site navigation. Add links between articles and related pages on your site. Although everyone knows incoming links can boost Page Rank, links within your site (internal) benefit your rankings as well (though to a lesser degree). And theyíre 100% within your control. Besides, ample links help visitors move confidently around your website.
Despite infinite supply of online articles, most dish out recycled stuff that everyoneís seen before. Avoid that trap with information thatís a cut above. Take trouble to carefully select articles that provide extra value. Then by adding your own voice and unique comments you please both human readers and search engines. And thatís a winning strategy all around.
Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719)395-9450