The Right Way to Use Other Peopleís Articles on Your Website

Written by Lynella Grant

Continued from page 1

Search engines prefer specifics also; general sites donít rate as well. They reward focused, keyword-rich topics with improved rankings. Spiders donít care if you wroterepparttar content yourself or usedrepparttar 140576 work of other authors. But they do rely on your links and sitemap, so they can index it all.

Add Your Own Personal Input to Every Article You Post

Takerepparttar 140577 time to add a paragraph above each article on your site - 80 to 100 words is plenty. Like a cordial host, introducerepparttar 140578 information or author ahead. Build anticipation so theyíre eager to keep reading. Employrepparttar 140579 keywords shown in your title and header tags. DO NOT ALTER THE ARTICLE ITSELF. That would violaterepparttar 140580 authorís copyright, and itís not necessary.

Atrepparttar 140581 bottom ofrepparttar 140582 article (afterrepparttar 140583 authorís Sig) add another paragraph of your own. - Summarize it - Link to other articles alongrepparttar 140584 same line - Recommend resources - Insert affiliate links or products you sell

Reuserepparttar 140585 page-specific keywords inrepparttar 140586 bottom paragraph. Although that article also appears on other sites, your version is now unique torepparttar 140587 search engines. Most submitted articles appear in multiple websites, directories, and ezines. Adding new language personalizes it, while avoidingrepparttar 140588 possibility of a duplicate content penalty.

Youíre also building a personal connection to readers, as they begin to identify your voice and online personality. That goes a long way toward return visits.

Package Articles in an Organized Way

Donít dump every article together in one long list. Cluster them into logical sub-categories which aid site navigation. Add links between articles and related pages on your site. Although everyone knows incoming links can boost Page Rank, links within your site (internal) benefit your rankings as well (though to a lesser degree). And theyíre 100% within your control. Besides, ample links help visitors move confidently around your website.

Despiterepparttar 140589 infinite supply of online articles, most dish out recycled stuff that everyoneís seen before. Avoid that trap with information thatís a cut above. Takerepparttar 140590 trouble to carefully select articles that provide extra value. Then by adding your own voice and unique comments you please bothrepparttar 140591 human readers and search engines. And thatís a winning strategy all around.

Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles Free how-to. Or let me write and submit your articles online for you. No learning curves (719)395-9450

Test Marketing a New Product Ė Before You Create It

Written by Jim Green

Continued from page 1

1)The concept 2)The timing 3)The perceived benefits 4)The sales pitch 5)The price

I could use more specialized methodology to find out what I need to know but at this stage in development a piece of wacky marketing wonít hurt.

Call it what you will but I reckon itís a form of inverted thinking: turningrepparttar project upside down and starting back to front; first sales pitch coupled with research, then product creation.

And an amazing thing happened as I was craftingrepparttar 140513 web copyÖ

My project began to take off in disparate directions, adding new dimensions I hadnít even considered before, and presenting me with additional challenges to devise an even better product.

Will my wacky marketing work?

I canít be certain - but you know what they say - nothing ventured, nothing gained.

You may view my idiosyncrasy if you wish atrepparttar 140514 website featured inrepparttar 140515 resource box below.

Jim Green is an online enthusiast and bestselling author with an ever-growing string of traditionally published niche non-fiction hard copy titles to his credit. View his test marketing experiment at this website:

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