Continued from page 1
This product will help you pull 28% more visitors.
Tell customer how you can make their life easier and you will get a nice percentage of visitors.
Be specific with your statements.
Notice how I used 5 hours and not, a few hours a week.
Also, using an exact percentage such as 28%, is much better than rounding it off to 30%.
A specific type statement is much more believable than a generic one.
4. Test your Headlines
You should now test your headlines to see which one pulls best.
The number of headlines that you test will depend on what size budget you are working with.
I am going to use an example of how I test two different headlines. You can use same principles to check as many as you choose.
This is one way that I test my headlines. There are many ways to test. Use your imagination and ways are unlimited. This is a nice simple one.
I now have my ad copy finished and I will use same ad copy with both headlines.
I choose a couple of ezines within my budget and buy a couple of some type Sponsor Ad. I personally prefer to use Top Sponsor spot. It attracts more attention and not only gives me truer results but also usually gives me more sales as well.
The first week I run my ad with Headline A in ezine number 1 and Headline B in ezine number 2. The second week, I switch ads to other ezine.
With ads running for a full week in each ezine, I have pretty good numbers to check for results.
You now know which headline pulls best, so it's time to start your ad campaign.
5. Advertising Campaign Deluxe
At this point, most of work is done, but not quite.
The two most popular places to advertise are Solo Ads in ezines and Pay-Per- Click search engines.
I personally prefer to use Solo Ads as my primary method of advertising. With a little research, you can find some of better ezines to advertise in.
I personally like to subscribe to ezine and check it out. You want to find ezines that have valuable information. If ezine provides good content, subscribers are usually reading and if they are reading, you have a great audience for your ad.
The second choice is Pay-Per-Click search engines. They can be a very valuable tool when used correctly but they can also cost you a big chunk of money quickly if you are not skilled at using them.
I would recommend that you use Solo Ads until you are sure that your sales page or website are accomplishing what you wish.
Getting a successful ad campaign off ground takes a lot of time and effort. Most are not willing to pay price for success. Take time to make your campaign successful by Super-Charging your ads.
Raymond Johnston Jr is the publisher of Money For Hire Ezine. Find the latest marketing trends, newest traffic programs, get free marketing courses. Subscribe by sending an email to mailto:moneyforhire@rapidreply.net You can receive my latest marketing course free. The Art of Getting Subscribers mailto:subscribers@rapidreply.net