The Right Media Person to Call for Free Publicity

Written by Ned Steele

Continued from page 1

Most sales handbooks tell you to try to make your pitch torepparttar decision-maker. The decision maker inrepparttar 144825 media game isrepparttar 144826 editoróbut resistrepparttar 144827 temptation to call them.

What works better is to try one, two, or more reporters until one gets interested. When they sellrepparttar 144828 story torepparttar 144829 editor, it has far more power. Besides, if one reporter turns you down, you callrepparttar 144830 next. Ifrepparttar 144831 editor vetoes it, where do you turn?

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit or call 212-243-8383.

Marketing and Selling Through The Mind Of Your Customer...

Written by Don L. Price

Continued from page 1

2. Improve your mental outlook about you, your products and services. "You Are The Message." Eliminate negative clues by preparing yourself withrepparttar confidence of a winner. Use friendly language and genuine enthusiasm; reflecting energy, trust and openness will open uprepparttar 144824 consumer when probing for their thinking and core metaphors. Assertive and outgoing personalities, regardless of ethnic background, will outpace those people whose characteristics display shy and timid behaviors.

3. Design your office, retail store layout, waiting rooms, ads and brochures that reflectrepparttar 144825 Metaphors of your market. Example of how one Doctors office focused on outpatients care as being more nurturing and responsive. Patients view rooms with chairs lined up in rows as boring, frustrating and long waits. The office was rearranged to promote friendliness and privacy and was supplied with several TVís and a computer. The results were a decline in waiting time complaints and patients felt they were receiving a better quality of care, referral rates increased more that 18 percent and patient cancellations decreased by 23 percent.

4. Build into your oral and written marketing/sales communications stories using metaphors gathered from your market.

5. Probingrepparttar 144826 mind of your customer/client requires you uncoveringrepparttar 144827 metaphors they use when thinking about purchasing your products and services. Once you have uncovered their metaphors you can identify some or most ofrepparttar 144828 important and hidden drivers of your customer/client buying behaviors.

6. Develop an organizational climate and a workplace attitude that strengthens sales and marketing creativity. This requires breaking into more boxes and not applyingrepparttar 144829 metaphor that suggests you step out ofrepparttar 144830 box. Breaking into more boxes enables you to gather gleaning new knowledge and will help pry you loose of conventional thinking. How you think is more important and will produce more productive and innovational ideas than what you think.

Don L. Price Ė Professional Speaker, Sales, Marketing & High Performance Mental Fitness Coach, International Speaker, Consultant and Author of Secrets of Personal Marketing Power-Strategies for Achieving Greater Personal & Business Success.

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