The "Right" Logo

Written by Colleen Ryan


Continued from page 1

b. General Motors introducedrepparttar Chevy Nova in South America, andrepparttar 135105 company was apparently unaware that "no va,” translated in Spanish meant “it won't go,” or “it doesn’t run.”

c. In Taiwan, Pepsi introduced its tagline "Come alive withrepparttar 135106 Pepsi Generation". In Chinese,repparttar 135107 slogan translated as "Pepsi will bring your ancestors back fromrepparttar 135108 dead."

Shapes, Sizes and Types

Iconic logos: Iconic logos, one ofrepparttar 135109 most common types, are represented by a single graphical element, icon or design which usually includesrepparttar 135110 company name below or torepparttar 135111 side ofrepparttar 135112 icon, for example: Nike, AOL, Micheline. When considering iconic logos, it is important to makerepparttar 135113 symbol fit any ofrepparttar 135114 geometrical shapes. The best shapes to use are symmetrical geometrical shapes. They can be placed almost anywhere and still show balance and are very easy to handle.

There is no obligation, however, as torepparttar 135115 kind of shape used, you can use any free form shape you want, but you have to be very careful withrepparttar 135116 placement, sorepparttar 135117 logo doesn't look like it is falling apart.

When selectingrepparttar 135118 shape, you should consider how conservative and stable your company wishes to appear.

Logo Type: Logo types consist only ofrepparttar 135119 company name. A unique font or unique layout style can make a great logo, for example: Sony, Kellogg’s, Coca-Cola, IBM.

Illustrative: An illustrative logo consists of a unique design; usually representingrepparttar 135120 company’s field of business. These logos are often very eye-catching, detailed and impressive. As a result of their detail and colors, illustrative logos are difficult to reproduce and therefore expensive.

Integrated: An integrated logo isrepparttar 135121 combination of a logo type and illustrative logo. These logos are even more rare thanrepparttar 135122 illustrative logos because of their expense.

Less is More!

Everyone wants a cutting edge, high tech, ‘cool’ logo. Consider, however, that some ofrepparttar 135123 most successful logos are simple, and most importantly, easy to remember. Think of Nike, McDonalds, Pepsi, Coca-Cola. These are all very successful images that are, atrepparttar 135124 same time, very simple. When creating your design, you can get into picky little details and it is important to take a step back, close your eyes and see if you can essentially sketchrepparttar 135125 image in your head. If it is that memorable, then you know you are onrepparttar 135126 right track. Remember that "less is more".

Colors

Keep in mind, when selecting colors for your logo, that your color scheme should be appropriate for your company. It is also useful to use pantone colors -universal colors which are used by professional print shops.

Colors often have a profound impact on viewers. Red and orange are said to produce excitation, red also tends to signify danger. Dark blue portrays comfort and relaxation, and yellow tends to create a feeling of irritation. If you are creating a logo design for a nursing home or a hospital, it may be a good idea to stay away from reds and bright yellows. Exceptions are always made though, such as McDonalds (which has both red and yellow in its logo!).

When choosing your color scheme, keep in mindrepparttar 135127 personality you wish to express for your business. Do you want your company to portray a professional image? Try using black, silver, and other dark colors. Do you want your company to come across and fun, dynamic, and funky? If so, try using bright and vibrant colors. Be creative.

Important Points To Consider:

• A logo should: -Attract attention and leave an impression

-Create a look that in unique

-reflectrepparttar 135128 personality ofrepparttar 135129 company

• Reproduction costs: The more detailed and colorfulrepparttar 135130 logo design,repparttar 135131 more difficult to reproduce, meaning a higher cost.

• The size: The prefect logo design will look great on a sign board as well as on a business card or a pen.

• Logo design companies are byrepparttar 135132 dozen. Take your time, research different companies and designers and compare packages in order to select a logo design company suited to your needs.

• Check your competition. What designs, graphics, and colors do they use? Remember that you need to be competitive.

• Trademark your logo. If your logo is trademarked, this prevents competitors and other third parties from stealing it.

• And last but not least, when in doubt, K.I.S.S. (Keep It Simple Stupid).

Logo design is believed to be one ofrepparttar 135133 most difficult areas in graphic design. A logo is essentially atrepparttar 135134 heart of a corporate identity. It isrepparttar 135135 face of an organization! The right logo design can be one of your strongest marketing tools. It deliversrepparttar 135136 message torepparttar 135137 public that a company is unique, credible and professional. Make it stylish. Make it elegant. Make it an impact.

Colleen Ryan is the Art Director of Logobee Inc., a logo design firm that designs high quality logo design and corporate identity design for businesses worldwide. Logobee Inc. was founded in 2000 and since then the company has grown at an exponential rate. http://www.logobee.com


Marketing Strategies to Put Yourself Out of Business

Written by Charlie Cook


Continued from page 1

2. Making Products People Don't Want According torepparttar New York Times, "General Motors and Ford have swerved off course for a far more basic reason: not enough people like their cars." Whoops!

The objective is to market a product or service people want.

3. Not Paying Attention to What People Want If you want to make money you'd pay attention to what your prospects want? Right?

Inrepparttar 135104 case of Daimler Chrysler you'd be wrong. Atrepparttar 135105 Detroit Auto Show crowds lovedrepparttar 135106 two-seat 8 foot long "Smart Car". So logically Daimler Chrysler decided not to sell it inrepparttar 135107 United States despite booming sales in Europe for years. Zap, a Santa Rosa CA firm, saw an opportunity especially with rising gas prices and went direct torepparttar 135108 European Daimler dealers to buyrepparttar 135109 cars. Surprise! Ten thousand U.S. buyers put themselves on a list to order over $55 million worth of cars in just a few months.

Avoid discount pricing, provide products and services your prospects want and you can avoid losing a billion or instead make 55 million. I don't know about you but if I lose ten thousand dollars I get upset and when I make a million in a year I'm pretty happy.



Charlie Cook2005 © In Mind Communications, LLC. All rights reserved. - The author, Charlie Cook, helps service professionals, small business owners and marketing professionals attract more clients and be more successful. Sign up to receive the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use