The Right Articles to Write for the Internet

Written by Susan Dunn, Internet Marketing Coach and Consultant


Continued from page 1

TAKE HOME POINT: Figure out what’s popular and why, and do more of it.

FURTHER TRICKY POINT: This website tells you which articles were VISITED, not necessarily used. Take this into account. For instance, catchy titles will definitely get someone to look.

My second and third most popular articles are “An Emotionally Intelligent Workplace Culture: Is It for You?” and “What’s Going on with Mobbing, Bullying and Work Harassment Internationally.” Since I write many articles for individuals, and social and relational applications of emotional intelligence, this is valuable information for me. The workplace may be a better focus for my work. Andrepparttar Internet is becoming a smaller world. I do international work. I’m glad it’s becoming popular.

The fourth most popular article is also amazing. Never – NEVER – underestimaterepparttar 120445 public. While we are told that people onrepparttar 120446 Internet are idiots with short attention spans who want their articles written atrepparttar 120447 8th grade level, my fourth most popular article is entitled, “Special Report: What Do IQ Tests andrepparttar 120448 SAT Measure, and Where Does EQ Fit In?” That’s not pabulum!

Tricky part about marketing, part II: Could it berepparttar 120449 use of “special report” that got them to access this article? It sure could be. It’srepparttar 120450 latest buzz word in business, along with “white paper”, so why not use it? I did, and either it alone, or an intriguing topic that raisedrepparttar 120451 bar, or both, made this article a winner.

Coming in at number 5, “The Top 10 ‘Hurtin’ ‘ Breakup Songs.” Love and heartache. The dynamic duo that never fails. If there’s anything that’s part ofrepparttar 120452 human condition, it’s that. This placed far aboverepparttar 120453 other two inrepparttar 120454 series –repparttar 120455 getting-over-it love songs, andrepparttar 120456 “I’m so in love” love songs.”

Yes, “love” will always place high on our readers’ lists. Number 6 is “10 Emotionally Intelligent Questions to Ask Before You Marry.” This one, BTW, has been popular in other countries besidesrepparttar 120457 US, and was featured in a magazine in India. The editor told me it would sell because his readers were interested in avoidingrepparttar 120458 marriage of convenience, or arranged marriage, and wanted to make their own romantic and reasoned choice of a partner.

If you can write about relationships, dating, and romance, you should do well. Nearly halfrepparttar 120459 adults inrepparttar 120460 US are now single, and they’re looking. The success of such sites as eharmony.com should give you a clue.

Number 9 on my list is also romantic: “Some Tips Aboutrepparttar 120461 Wedding Toast.”

HOLIDAYS

Topical articles are a good idea. Editors will be looking for articles around Thanksgiving, Christmas, Mother’s Day, Super Bowl, etc. I did something on guys grilling for Super Bowl that got placed onrepparttar 120462 splash page of a site that brought my services torepparttar 120463 attention of a whole new crowd, and that’s what you want: exposure!

And what’srepparttar 120464 #1 holiday? Christmas? Nope, guess again. My articles around Valentine’s Day were accessed far more often. It’srepparttar 120465 love thing again, I guess. At any rate, if you can work Valentine’s Day into your products and services, do it, and write those articles.

TIPS

1.Suggested length: 900 – 1200 appears to sell best but there’s also a market for short, pithy “fillers” of say, around 300 words.

2.Use an article-submission service ( http://www.webstrategies.cc ) .

The most labor-intensive part is submittingrepparttar 120466 articles.

3.Use an article-writing service - http://www.webstrategies.cc .

Commission them to write articles for you, and about you. As I say in my ebook, “How to Write Articles forrepparttar 120467 Internet,” ( http://www.webstrategies.cc/wsearticle.html ) this amounts to 3rd-party endorsement which is highly effective.

Placing among my top ten most popular articles is one I was commissioned to write entitled, “An Interview with an Expert on Introversion.” This article has broughtrepparttar 120468 IntrovertzCoach lots of business!

4.Commissionrepparttar 120469 article written by a writer with a reputation onrepparttar 120470 Internet.

Their name will carryrepparttar 120471 article and get it noticed, whereas yours might not. For instance, I am rated “A+” on www.ideamarketers.com, so article-searchers know to look for my stuff. They know they’ll find quality, and their time is short.

5.Don’t be afraid to raiserepparttar 120472 bar.

Sometimes a marketing client will tell me “the stuff onrepparttar 120473 Internet isn’t very good.” Yes, in some cases that’s true, but that doesn’t mean your “stuff” can’t be “good.” I repeat: Never underestimaterepparttar 120474 public. Placing among my top 20 is “Corporate Ethics, Your Ethics, Intentionality & Emotional Intelligence.” You almost need a dictionary to get throughrepparttar 120475 title, and it isn’t any easier once you get torepparttar 120476 article. And it’s about ETHICS!!

We folks here onrepparttar 120477 Internet are good, smart, ready and willing to learn. Give us some substance!

©Susan Dunn, MA, Internet Marketing Coach and Consultant, http://www.webstrategies.cc . Our job is to make your business succeed. One-hour consultation, article writing and submission service; web design; web strategies; market research; marketing plans and implementation; ebook editing and Internet launch. Mailto:sdunn@susandunn.cc for free ezine; put “Checklist” for subject line.


11 Powerful Marketing Tips

Written by Bob Leduc


Continued from page 1

Tip 7: You can eliminate any last minute hesitation prospective customers may have by announcing a pleasant surprise near repparttar end of every selling procedure. For example, add an unexpected bonus to each transaction immediately beforerepparttar 120444 final action that completesrepparttar 120445 sale.

Tip 8: You can boost your total sales volume and your average size sale atrepparttar 120446 same time by combining 2 or more related products or services into a Special Combination Package. Setrepparttar 120447 price lower thanrepparttar 120448 cost of buying each item separately. This "special deal" will motivate both procrastinators and bargain hunters to buy now.

Tip 9: You always need to find new customers. But don't overlook repparttar 120449 sales you can easily get from your existing customers. It's easier to get more business from them than it is to get any business from new prospects. Follow up with your existing customers to get more sales ofrepparttar 120450 same product or to offer them additional products and services.

Tip 10: How would you react if you got a personal "thank you" from a business several days after you spent money with them? You'd feel good and probably want to do more business with them. Give that same feeling to your customers. They will reward you with more business - and a flood of referrals.

Tip 11: Convert your customers into publicity agents. Develop an incentive for them to tell associates and friends aboutrepparttar 120451 value of your products or services. An endorsement from them can produce sales you would never get with any amount of advertising.

How many of these 11 marketing tactics are you using? How many have you overlooked? You are losing sales if you don't use all of them.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV


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