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You see, MPEG-4 is an open standard, which means it is not owned by any particular company and has instead been created by internet community and various working groups. I don't know about you, but I tend to trust this kind of software over that created by companies with highly commercial purposes and undisclosed (hidden) agendas.
Visiting Quicktime web site was an interesting experience. The site was not extraordinarily commercial and link for free player was right up front (where it belongs). The download was clean and easy and did not require any information from me at all (they asked for but did not require my email address). To me, this is mark of truly profession software of this type.
You see, if I put a QuickTime video on my web site I want it to make it painless and easy for them to install plugin. If site asks for too much data, then my visitors have a greater chance of being annoyed and moving on. Since Quicktime does not require ANY data from my users, that particular issue never even comes up.
The installer did not ask me to purchase anything, except for a brief, well placed question reminding me that it might be a good idea to purchase professional version.
I think it's pretty obvious that I like this product. Out of big three (Windows Media Player, Real Player and Quicktime) it was easiest install of all, it asked fewest questions and interfered least with my computer. I would not have any hesitation about included a Quicktime video on my web site for my visitors to watch.
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