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You see, MPEG-4 is an open standard, which means it is not owned by any particular company and has instead been created by
internet community and various working groups. I don't know about you, but I tend to trust this kind of software over that created by companies with highly commercial purposes and undisclosed (hidden) agendas.
Visiting
Quicktime web site was an interesting experience. The site was not extraordinarily commercial and
link for
free player was right up front (where it belongs). The download was clean and easy and did not require any information from me at all (they asked for but did not require my email address). To me, this is
mark of truly profession software of this type.
You see, if I put a QuickTime video on my web site I want it to make it painless and easy for them to install
plugin. If
site asks for too much data, then my visitors have a greater chance of being annoyed and moving on. Since Quicktime does not require ANY data from my users, that particular issue never even comes up.
The installer did not ask me to purchase anything, except for a brief, well placed question reminding me that it might be a good idea to purchase
professional version.
I think it's pretty obvious that I like this product. Out of
big three (Windows Media Player, Real Player and Quicktime) it was
easiest install of all, it asked
fewest questions and interfered
least with my computer. I would not have any hesitation about included a Quicktime video on my web site for my visitors to watch.

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