*You gain leverage. When you approach others to arrange joint ventures, for instance, ownership of a sizeable, properly targeted list is a powerful bargaining asset.

* You can sell advertising to others who want to market to your list.

* Repeat business is crucial to success of virtually all businesses. With a good list you stand a much better chance of turning buyers into life-long customers.

* You have a built-in audience to which you can quickly roll out new offers.

If your home or office caught on fire, and you were only allowed to save one business asset, what would it be? For many savvy marketers it would be their list. It would be one thing that would best help them start over from scratch.

After reading this, perhaps you're now thinking "But Marty, I don't have a list." Well, now you know how valuable a properly developed and targeted list can be. And if you already have one, you've just been reminded of its value.

Grow it, groom it well, and profit from it accordingly.

More Helpful Resources...

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Don’t Leave Out Small Details Have you ever held a document in your hand and wondered if it was latest copy that existed? Have you ever wrecked your brain to figure out what date a meeting was held? These type of details are small, but may become crucial well after you’ve submitted report. They also make your report a complete document. Here are some other small details to consider: Meeting Attendees List, Location, Print Date & Time (always at bottom), Filename (bottom), Page Numbers (except on first page), company logo (if it’s for a client), Minutes From Last Meeting (if it’s for a meeting that repeats on a recurring basis).

Organize Your Information into Sections Remember that you’re not writing for entertainment, but to provide your workgroup or company with information that they need to make business decisions. A good report will make sure that this information is easy to find, and that’s where sections come into play. Make sure that each section has a subheading that is bold and/or underlined; it can also have a slightly larger font size (maybe 2 pts larger). A good place to begin is by dividing your notes into discussion topics; after that, you may want to add sections like Objective, Purpose of Meeting, Conclusion, Action Items, or Next Steps.

Make It Look Good and Keep It That Way You’ve gone this far to provide for your team, so why not go extra mile to make sure that your report doesn’t get lost amongst other bland documents. Consider following techniques: 1) Do everything you can to have fewest amount of pages possible by slightly changing margins, font sizes and even font face; 2) You don’t have to use Times New Roman or Arial, but make sure that font is clear and very readable - changing font face on just headings is another way to give it a change of pace; 3) A simple divider line after heading or in your footer can bring elagance to a document; 4) Take extra time to set your copy machine to make good copies - you don’t want to spent time making your document look good and have your copy machine ruin it; and 5) Save your document with a filename that makes sense and use this exact copy to make report like (people respond well to consistency) - learn how to make it into a template to use for new documents later.