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ORANGE suggests pleasure, cool, excitement, cheer, endurance, strength and ambition. For business it is good for highlighting information on charts and graphs.
PINK suggests femininity, gentleness, well being and innocence. For business you must be aware of it's feminine links and implications.
PURPLE suggests spirituality, royalty, luxury, wealth, sophistication, authority and mournfulness. In business it is upscale and works with artistic types. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial.
RED suggests excitement, strength, sex, passion, vitality, aggressiveness and commands attention. Business wise it associated with debt, is great for boldness and accents. The most emotionally intense color, red stimulates a faster heartbeat and breathing.
WHITE suggests refined, purity, devotion, contemporary and truthfulness. For business it can be sterile and refreshing. The best color on web for a background color. Doctors and nurses wear white to imply sterility.
YELLOW suggests warmth, sunshine, cheer, happiness, jealousy deceit and cowardice. Business wise it appeals to intellectual types and is a good accent. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism. It is most difficult color for eye to take in, so it can be overpowering if overused.
Green, brown, and red are most popular food colors. Red is often used in restaurant decorating schemes because it is an appetite stimulant.
People respond more to non verbal cues than verbal ones. Make sure you use psychology of colors in all your marketing, especially when you can't be face to face.
Kurt Geer has been helping folks online since 1999. The Internet if used properly can be a VITAL source of profits, not Instant Riches. Visit for more info.