The Psychology of Color in Marketing

Written by June Campbell


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Blue (listed asrepparttar most popular color) trust, reliability, belonging, coolness. Yellow warmth, sunshine, cheer, happiness Orange playfulness, warmth, vibrant Green nature, fresh, cool, growth, abundance Purple royal, spirituality, dignity Pink soft, sweet, nurture, security White pure, virginal, clean, youthful, mild. Black sophistication, elegant, seductive, mystery Gold prestige, expensive Silver prestige, cold, scientific

Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels - pink, rose, sky blue.



June Campbell, "How-to" Booklets, Guides, Templates, & eBooks -Business proposals -Business plans, -Joint Venture Contracts... More! Visit to Claim Your FREE GIFT! (http://www.nightcats.com)


Making a Great Impression

Written by Josh Barinstein


Continued from page 1

Develop copy that stems fromrepparttar headline and stays on course. Be concise and torepparttar 121791 point--readers don't have much time.

* Design needs to appeal. Be sure to keep taste in mind! Spend time on font, color, andrepparttar 121792 few, but well-selected elements (for example, takingrepparttar 121793 time to have a good photograph taken, which makes a huge difference). Don't overdo it, though, as withrepparttar 121794 text. Visuals should never overpowerrepparttar 121795 copy, and vice-versa.

* Bewarerepparttar 121796 clutter. Again, here comesrepparttar 121797 good old brain. Too many messages, too much text, too many graphics and that card will be tossed. Keep it simple and don't forget that you're competing against many other mail pieces.

A good example card might be one in which a company creates excitement by offering something for free to a lucky winner. The headline's job is to drawrepparttar 121798 reader in to find out what she might win and how to go about participating. Next torepparttar 121799 main copy might be an image of key company staff proudly holding an award recently won (with caption below, which people will almost always read). Not only would email address and phone number be provided, but also a pre-stamped and addressed card for them to send in, if so desired.

The above example works well on many levels:

1. It makes a powerful impression.

2. It subtly shares information aboutrepparttar 121800 company (the award).

3. It getsrepparttar 121801 audience involved in an event where someone will win something at absolutely no cost.

4. It makes it extremely easy to participate.

So remember, don't stop atrepparttar 121802 first or second impression. Keep going with seven impacts in mind--always trying new things to see what works best for you--and you will see how your audience comes around torepparttar 121803 value in what your company has to offer. Be ready for a lot more new and repeat business too...!



Josh Barinstein is Principal at Eclectic Multimedia (http://www.ecmm.com), an award-winning creative agency in Newbury Park, California. Eclectic produces powerful and communicative Print, Web, and Multimedia CD-ROM pieces, and may be contacted at (805) 480-9750. Josh may be reached directly at joshb@ecmm.com.


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