The Psychology of Color and Internet Marketing

Written by Pam Renovato


Continued from page 1

Yellow may reflect a lack of worry, while black a troubled state. Of course not all colors meanrepparttar same things to all people. Yellow may sometimes mean cheap, Green may mean money or greed, black may mean elegance or death.

Color has become a science and it is a much needed weapon as part of your marketing arsenal. You will need to take great thought in choosing color as it will identify you, because once a color is "owned" it is associated with you and your company. I am sure you have noticed this with examples such as Coca Cola red, Tide orange, and John Deer Green. It is just as important to your identity as your logo. If a shape provides a symbol, be aware that color doesrepparttar 121702 same.

Think carefully when choosing colors! Applying a certain color to your product is just plain logic.

For example: In stores colors identify, flavors, brands, and products: Green in a cleaner says pine- in a mouthwash says mint, blue very often means strong mint- icy cool. Clear means additive free. Red found in strawberries, cherries, and apples is very appealing. You would never choose gray for laundry detergent because you don't want gray clothes, you want brightly colored clothes. Blue ,very unappetizing on a dinner plate, is much more successful as a dinner plate.

Because it strongly affects mood. Grays and browns seem somber and often depressing. But they can take on a more cheerful attitude with compliments of red. No matter how you use them they suggest weight, or something heavy. This would provide your visitors with a feeling of stableness and strength. Emotions like this will help your visitors to associate your site with solidity and confidence. Other colors such as burgundy, oyster, beige, blues will also provide a feeling of solidity.

The list goes on and on.

Don't over lookrepparttar 121703 issue of color with your business. Believe me it matters!

You see once we lived in a black and white world. TV was black, printed publications were predominantly black. All of that changed inrepparttar 121704 60's and has created a chain reaction that holds true today. Color isrepparttar 121705 most important attention getter. As humans we bring our own tastes torepparttar 121706 world. How do we choose which color to be identified with? What isrepparttar 121707 right color? Sometimes there is no right answer you just have to take your best shot. Butrepparttar 121708 number one choice of Corporate America is still blue.

Pam Renovato is the web master of a newly renovated: The Free Advertising Network. What will you do when you discover all of those other marketing packages don't work? Try using your use your teeth! 4 great memberships one low monthly price! http://thefreeadnetwork.com


Telling Your Marketing Story In One Or Two Pages

Written by Alfred J. Lautenslager


Continued from page 1

Next comes actually describingrepparttar steps required to solverepparttar 121701 problem. “Buying long lasting, high wattage, whit light bulbs will increase your reading pleasure. Findingrepparttar 121702 right company that hasrepparttar 121703 best variety isrepparttar 121704 key to solving your problem. You woe it to yourself to solve this problem and be on your way to happy reading!” (Again,repparttar 121705 extreme).

Finally, no marketing is complete without a call to action. Whether it is a T.V. commercial or this 1-2 page summary, telling your prospective client what to do is a must. “Brite Lites Inc. has been providing beams of light to readers acrossrepparttar 121706 world for many years. Please give us a call, visit our website and schedule a free consultation (inrepparttar 121707 light) to discuss how we can help you with your lighting challenges.”

Obviously more thanrepparttar 121708 few example sentence here are needed for a true summary, but it is clear to see that providing your message in this manner can be efficient and quite effective. In today’s world of information overload, clients like summaries, lists and scannable information. This 1-2 page Marketing Summary alone can do more for marketing your business, products and services than any other printed communication.

Alfred J. Lautenslager is an award-winning marketing and PR consultant, direct-mail promotion specialist and entrepreneur. His businesses have helped hundreds succeed in their own businesses. Armed with an MBA, Al has successfully progressed through all facets of business. He has an impressive record that includes effective financial and sales planning, market development, a consistent growth in sales and profits above industry standards, resource management, product development, marketing management and overall general management. He isrepparttar 121709 president and owner of The Ink Well, a commercial printing and mailing company in Wheaton, Illinois. Al is alsorepparttar 121710 principal of Marketing Now, a marketing consulting firm that helps business grow their client base and is a professional speaker inrepparttar 121711 areas of networking, PR and marketing. He can be reached throughrepparttar 121712 Web sites www.prforprofits.com, www.marketforprofits.com and www.1-800-inkwell.com or by e-mail at al@prforprofits.com.



Alfred J. Lautenslager is an award winning marketing/PR consultant, direct mail promotion specialist and entrepreneur. His businesses have helped hundreds succeed in their own businesses. In addition to the letterhead site at http://www.letterhead4email.com/at.asp?a=162351 he can be reached through the websites at http://www.prforprofits.com and http://www.marketforprofits.com


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