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5) Give special 'insider access' passes or memberships to first 20 respondents etc or if your visitors order before a deadline. You increase value and evoke quick response by limiting number of memberships available. Tell folks at same time - "... in a few days our national advertising campaign will be rolled out and these 20 memberships are likely to be snapped up within minutes, order now to secure yours." etc.
6) Give forward dated 'Future Proofed' Discount Vouchers for future product releases - for example, "Buy a X widget right now at £199.00 and you'll get our brand new Y software at £99.00 when we release it next month. That's a whole £100.00 off Y software retail price of £199.00. Lock this discount in today by buying your X widget NOW and save yourself a whole £100.00."
Then make this offer even more powerful by number limiting this 'future' offer too. Say something like "Obviously we can't make this offer available to everyone or our profits on next months new release would be affected but we would like to say a special 'thank you' to you as a valued client if you've bought an X widget. As a result we're willing to give you a very special £100.00 discount on new Y software, but sadly we can only offer this to first 50 respondents for reason I mentioned earlier. Please act now and purchase your X widget and I'll be happy to lock in your special £100.00 Y software discount right now.
7) Show dramatic visual countdowns to increase sense of scarcity - when running a promo that limits purchasers to say 50 copies of a book or manual, special health clinics etc then countdown progress of sales before your prospects eyes. On Monday at start of promo you only had 47 left, a week later 24, then 12, 7, 3 etc. This is very gripping and effective in any industry.
8) Add value to your product by tying a celebrity name to it - for example "Aretha Franklin swears by our nutritional vitamin syrup because she says it makes her feel like she's seventeen again and protects her vulnerable vocal chords so she can sing like an angel..."
Other nutritional syrups are basically same but yours would be only one used and endorsed by a famous celebrity. It may not be possible to get Aretha Franklin but with a little imagination you're likely to be surprised at folks you could team up with like this. Their end of deal is they get extra exposure, or even a share in sales from promo you run.
9) Tie up with other related business owners and run a dual promo offering a unique 'Double Whammy' product - As an example a specialist seat cover maker could do something along lines of...
"Order One Set Of Super Soft Custom Leather Car Seat Covers and our friends at Alloy Wheel Kings will give you a full set of alloy wheels at 50% discount. Obviously this is such an incredible deal we can only afford to let first 25 respondents participate in this promotion which we expect to be sold out by next wednesday. Please book your covers now - click here"
NB: You really need to give such a humdinger of a deal to make this kind of offer fly off page - 15% off alloys example above wouldn't be enough. If owner of 'Alloy Wheel Kings' feels there's not enough profit in deal by giving away 50% on alloys then you'd offer to enhance his profit by building in some extra 'fat' in price of your 'Super Soft Custom Leather Car Covers'. You get picture, but remember better offer faster it flies.
The best part about this type of special 'dual deal' is you create a very scarce and unique product in your market which your competition don't have. Sure there may be thousands of car seat cover manufacturers but none that also bundle in superb alloys with their deals. That'd make you stand out in a crowded marketplace wouldn't it?
Okay that's enough for now, I'm sure you get idea.
Hopefully this sprinkling of 'scarcity' mechanisms will inspire you to employ them in your own headlines and throughout your web copywriting. You don't need to be garish or loud or use screaming titles etc to get your message across and get serious buyers reading. If you state simply and clearly, a genuinely scarce commodity is available to a hungry targeted market who you know beforehand want what you have, and you strive as your copy continues to make it almost literally 'disappear before their eyes', folks won't stop reading, and if you've done it correctly they'll order at end... sophisticat or not. Remember, you've got to get them 'in gut' bypassing intricate sales filters of your prospects minds, and this is one of very best ways to do it - try it and enjoy watching what happens.
Dave Alston is the Author of 'Revealed: The Hidden Truth About Web Design' and owner of http://www.aceofwebs.com - small business web success driven by crystal clear copywriting. Subscribe to his 'Ace Tips' marketing RSS feed by copying and pasting http://www.aceofwebs.co.uk/rss/wp-rss2.php into your RSS Reader.