"The Psychology Of Scarcity - Less Is More If You Want Faster Sales From Your Web Copywriting"

Written by Dave Alston

Continued from page 1

5) Give special 'insider access' passes or memberships torepparttar first 20 respondents etc or if your visitors order before a deadline. You increase value and evoke quick response by limitingrepparttar 108038 number of memberships available. Tell folks atrepparttar 108039 same time - "... in a few days our national advertising campaign will be rolled out and these 20 memberships are likely to be snapped up within minutes, order now to secure yours." etc.

6) Give forward dated 'Future Proofed' Discount Vouchers for future product releases - for example, "Buy a X widget right now at £199.00 and you'll get our brand new Y software at £99.00 when we release it next month. That's a whole £100.00 offrepparttar 108040 Y software retail price of £199.00. Lock this discount in today by buying your X widget NOW and save yourself a whole £100.00."

Then make this offer even more powerful by number limiting this 'future' offer too. Say something like "Obviously we can't make this offer available to everyone or our profits on next months new release would be affected but we would like to say a special 'thank you' to you as a valued client if you've bought an X widget. As a result we're willing to give you a very special £100.00 discount onrepparttar 108041 new Y software, but sadly we can only offer this torepparttar 108042 first 50 respondents forrepparttar 108043 reason I mentioned earlier. Please act now and purchase your X widget and I'll be happy to lock in your special £100.00 Y software discount right now.

7) Show dramatic visual countdowns to increaserepparttar 108044 sense of scarcity - when running a promo that limits purchasers to say 50 copies of a book or manual, special health clinics etc then countdownrepparttar 108045 progress ofrepparttar 108046 sales before your prospects eyes. On Monday atrepparttar 108047 start ofrepparttar 108048 promo you only had 47 left, a week later 24, then 12, 7, 3 etc. This is very gripping and effective in any industry.

When you make your product so scarce it literally disappears before visitors eyes they want it allrepparttar 108049 more. Nowadays you can get little javascript codes to insert into your pages, or pop ups to make this 'live' countdown seem very real indeed and it's extremely effective.

8) Add value to your product by tying a celebrity name to it - for example "Aretha Franklin swears by our nutritional vitamin syrup because she says it makes her feel like she's seventeen again and protects her vulnerable vocal chords so she can sing like an angel..."

Other nutritional syrups are basicallyrepparttar 108050 same but yours would berepparttar 108051 only one used and endorsed by a famous celebrity. It may not be possible to get Aretha Franklin but with a little imagination you're likely to be surprised atrepparttar 108052 folks you could team up with like this. Their end ofrepparttar 108053 deal is they get extra exposure, or even a share inrepparttar 108054 sales fromrepparttar 108055 promo you run.

9) Tie up with other related business owners and run a dual promo offering a unique 'Double Whammy' product - As an example a specialist seat cover maker could do something alongrepparttar 108056 lines of...

"Order One Set Of Super Soft Custom Leather Car Seat Covers and our friends at Alloy Wheel Kings will give you a full set of alloy wheels at 50% discount. Obviously this is such an incredible deal we can only afford to letrepparttar 108057 first 25 respondents participate in this promotion which we expect to be sold out by next wednesday. Please book your covers now - click here"

NB: You really need to give such a humdinger of a deal to make this kind of offer fly offrepparttar 108058 page - 15% offrepparttar 108059 alloys example above wouldn't be enough. Ifrepparttar 108060 owner of 'Alloy Wheel Kings' feels there's not enough profit inrepparttar 108061 deal by giving away 50% onrepparttar 108062 alloys then you'd offer to enhance his profit by building in some extra 'fat' inrepparttar 108063 price of your 'Super Soft Custom Leather Car Covers'. You getrepparttar 108064 picture, but rememberrepparttar 108065 betterrepparttar 108066 offerrepparttar 108067 faster it flies.

The best part about this type of special 'dual deal' is you create a very scarce and unique product in your market which your competition don't have. Sure there may be thousands of car seat cover manufacturers but none that also bundle in superb alloys with their deals. That'd make you stand out in a crowded marketplace wouldn't it?

Okay that's enough for now, I'm sure you getrepparttar 108068 idea.

Hopefully this sprinkling of 'scarcity' mechanisms will inspire you to employ them in your own headlines and throughout your web copywriting. You don't need to be garish or loud or use screaming titles etc to get your message across and get serious buyers reading. If you state simply and clearly, a genuinely scarce commodity is available to a hungry targeted market who you know beforehand want what you have, and you strive as your copy continues to make it almost literally 'disappear before their eyes', folks won't stop reading, and if you've done it correctly they'll order atrepparttar 108069 end... sophisticat or not. Remember, you've got to get them 'inrepparttar 108070 gut' bypassingrepparttar 108071 intricate sales filters of your prospects minds, and this is one ofrepparttar 108072 very best ways to do it - try it and enjoy watching what happens.

Dave Alston is the Author of 'Revealed: The Hidden Truth About Web Design' and owner of http://www.aceofwebs.com - small business web success driven by crystal clear copywriting. Subscribe to his 'Ace Tips' marketing RSS feed by copying and pasting http://www.aceofwebs.co.uk/rss/wp-rss2.php into your RSS Reader.

“Super Verbs” Really Move Your Copy

Written by Karon Thackston

Continued from page 1

What’srepparttar difference? Why arerepparttar 108037 “afters” so much more powerful thanrepparttar 108038 “befores”? Because compelling verbs were used. Verbs bringrepparttar 108039 action to your copy. They giverepparttar 108040 reader (or at least they should giverepparttar 108041 reader) something to envision. You need Super Verbs to entice your readers. For example, instead of just “get into bed,” we say, “leap into bed.” Instead of "being cold" and "heat things up" we say, "shivering" and "snuggle." When you read that, you begin to envision what action is taking place in a very specific way.

Where do you find these Super Verbs? Everywhere you look! Here’s a short list. You can also visit free sites like http://www.thesaurus.com for more.

Verbs vs. Super Verbs

·Accent – emphasize, underscore ·Break – smash, crush, demolish ·Eat – consume, devour, feast ·Forgive – pardon, excuse, overlook ·Hate – detest, loathe, despise ·Imagine – envision, conjure, conceptualize ·Improve – enhance, refine, perfect ·Jump – leap, lunge, bound ·Learn – discover, grasp, comprehend ·Like – admire, adore, cherish, delight in ·Make – create, engineer, design ·Promise – vow, swear ·Reveal – manifest, unveil, disclose

Take some time to go beyondrepparttar 108042 ordinary. Find a few Super Verbs to use in your copy in order to boost excitement and interest inrepparttar 108043 products/services you write about. That added attention, which Super Verbs bring, can easily correlate to additional sales.

Karon Thackston is a professional copywriter with over 20 years of success. If you're tired of endlessly searching the ‘Net in hopes of finding the latest copywriting techniques, or if you need an up-to-date directory filled with the best ways to learn copywriting, then visit Karon's directory at http://www.learn-copywriting.com today for the widest collection of the most popular copywriting resources available.

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