The Pros & Cons Of Hosting The Site YourselfWritten by Jason Shpik
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Case study: Warner Brothers International Theatre (WBIT) WBIT. like some other national cinema chains. recently established a Web site supporting online ticket sales. With rivals moving online, WBIT decided it needed to act quickly, setting itself a tight four-month deadline. The business plan for a Web presence coupled with online ticket sales was only completed in February 2000. However, company wanted to go live in time for launch in July of year's biggest movie. Star Wars, Episode One -- The Phantom Menace. According to James Scott, WBIT project director, this tight deadline narrowed field of contenders significantly and meant that only a seasoned hosting provider could be considered. BT was chosen largely on strength of its existing relationship with WBIT for telecoms services. The deadline was met, and site quickly proved popular, with seven million hits in a month shortly after going live. This is an example of dedicated hosting, in which provider looks after all IT issues relating to provision and operation of Web site. But it is not full-blown outsourcing, because WBIT looks after actual ticketing systems within each local cinema. The site is managed on BT's own server farm in Milton Keynes and this interacts with WBIT's network connecting local cinemas. When a customer checks times of films and orders a ticket, enquiry runs through BT server farm to WBIT's central system in its London headquarters and is then routed to requested local cinema. The ticket order is then processed in local cinema's system and a message confirming -- or if fully booked denying -- purchase is sent back via same route. Submitted by HostingChecker.com - for help on all your hosting needs. http://www.hostingchecker.com Article may be republished if this portion is not removed.
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| | The Domain Name GameWritten by Jason Shpik
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NSI continues to assign domain names, but now they are just one of many domain name registrars. All of these registrars assign names on a first-come, first-served basis, and do not do any checking before assigning a new domain name. Because of increasing popularity of Internet, companies have realized that having a domain name that is same as their company name or name of one of their products can be an extremely valuable part of establishing an Internet presence. When a company finds that domain name corresponding to their corporate name or product trademark is owned by someone else, company can either choose a different name or fight to get domain name back from its current owners. When a dispute over a domain name occurs, parties can always turn to courts. While courts and judges have authority to award control and ownership over domain names, judicial process is notoriously slow. Consequently, many parties have avoided courts and turned to domain name dispute policies of domain name registrars. In response to intense lobbying from trademark owners and famous individuals, Congress passed Anticyber-squatting Consumer Protection Act in November of 1999. This act made it easier for individuals and companies to take over domain names that are confusingly similar to their names or valid trademarks. To do so, however, they must establish that domain name holder acted in bad faith. One portion of this Act related to famous individuals. This portion allows individuals to file a civil action against anyone who registers their name as a second level domain name for purpose of selling domain name for a profit. The more general portion of statute protects companies against persons who, in bad faith, register a domain name that is same or confusingly similar to an existing trademark.Submitted by HostingChecker.com - for help on all your hosting needs. http://www.hostingchecker.com Article may be republished if this portion is not removed.
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