Continued from page 1
Assuming name passed must with Secretary of State, you should check it against existing trademarks file with Patent and Trademark Office. The “PTO” maintains an online database. As with Secretary of State, you can conduct an online search to make sure no other business is using it.
In this day and age, many businesses incorporate a web site as part of their business model. If you are in this boat, you need to check to see if business name is available as a domain. If it is, you should register it immediately. If not, you can either change your business name again or focus on a domain name incorporating your service or product instead of business name.
You business could be devastated if you do not take these precautionary steps. Imagine negative impact on your business if name has to be changed three years down line. Take a breath before you select a business name. Like a spouse, it can be either a good or bad choice.
Richard A. Chapo is a business lawyer with SanDiegoBusinessLawFirm.com - Read more business law articles to help your business.