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“Wait a second” you say. “What about my costs to duplicate, package and ship product?”
Here’s beauty of information marketing business: people pay for value of information, not physical medium on which it’s delivered (e.g. paper, audiotape, videotape, CD etc.)
It’s dirt cheap to duplicate information products. It’s easy to duplicate a CD-ROM on your computer and blank CDs are less than a dollar each.
I have an info product that I sell for $397. To duplicate, package and ship it via UPS, costs me $60. Subtract $50 for advertising. That still leaves me with $287. That’s a huge profit margin.
So instead of concentrating all of your marketing efforts on low priced info products, be sure that you have one or two higher priced items that you’re actively promoting.
Use e-books as a stepping stone to upsell customers. Once they’ve purchased a product from you, you’ve established a relationship with them. Someone who’s already down business with you is five times more likely to buy than someone who hasn’t.
David Coyne is a copywriter, marketing consultant and president of DC Infobiz.
Get his FREE REPORT “Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone.” Send a blank email to dcinfobiz@GetResponse.com