The Problem With E-Books

Written by David Coyne

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“Wait a second” you say. “What about my costs to duplicate, package and shiprepparttar product?”

Here’srepparttar 108437 beauty ofrepparttar 108438 information marketing business: people pay forrepparttar 108439 value ofrepparttar 108440 information, notrepparttar 108441 physical medium on which it’s delivered (e.g. paper, audiotape, videotape, CD etc.)

It’s dirt cheap to duplicate information products. It’s easy to duplicate a CD-ROM on your computer and blank CDs are less than a dollar each.

I have an info product that I sell for $397. To duplicate, package and ship it via UPS, costs me $60. Subtract $50 for advertising. That still leaves me with $287. That’s a huge profit margin.

So instead of concentrating all of your marketing efforts on low priced info products, be sure that you have one or two higher priced items that you’re actively promoting.

Use e-books as a stepping stone to upsell customers. Once they’ve purchased a product from you, you’ve established a relationship with them. Someone who’s already down business with you is five times more likely to buy than someone who hasn’t.

David Coyne is a copywriter, marketing consultant and president of DC Infobiz.

Get his FREE REPORT “Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone.” Send a blank email to

Here an Ebook, There an Ebook

Written by Wayne Patterson

Continued from page 1

The other way (preferred)is to find a good coach, someone that has already been successful in business that can guide you torepparttar information that you actually need. A good example is Fran Tarkenton at www.GosmallBiz.Com. Much ofrepparttar 108436 information is free and for a small fee you can ask consultants questions directly related to your own business. Another example is Ken Envoy at SiteSell. The amount of free information available from his site is amazing. Ken and Fran are interested in having you as a returning customer, not just a one time download. They provide you with enough information for fr*e so that you can make an informed decision before you purchase. You can receive one of Ken's books, The Service Sellers Masters Course, by sending a blank email to

The information Ken provides for free is much more valuable than other ebooks I have seen selling for 29.99.

I don't want to leave you withrepparttar 108437 impression that you should never buy an ebook. There are some that are worthrepparttar 108438 money and are time well spent. Only buy an ebook after you have exhaustedrepparttar 108439 free information and are ready forrepparttar 108440 advanced course. On our site Carolyn and I offer one free ebook on eBay when you subscribe to our ezine and there is one for purchase. After readingrepparttar 108441 free material you can then intelligently evaluaterepparttar 108442 other book and decide if you want to spend your money. Always remember that old adage "you can't judge an ebook by its cover."

Wayne Patterson owns two successful construction companies and has been featured in the national Constructor magazine. He and his wife Carolyn own and provide advice on finding the Perfect Home Business Sign up for Solidgoldmonthly and receive the free ebook "eBay Marketing Secrets" with your first issue.

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