“Wait a second” you say. “What about my costs to duplicate, package and ship product?”

Here’s beauty of information marketing business: people pay for value of information, not physical medium on which it’s delivered (e.g. paper, audiotape, videotape, CD etc.)

It’s dirt cheap to duplicate information products. It’s easy to duplicate a CD-ROM on your computer and blank CDs are less than a dollar each.

I have an info product that I sell for $397. To duplicate, package and ship it via UPS, costs me $60. Subtract $50 for advertising. That still leaves me with $287. That’s a huge profit margin.

So instead of concentrating all of your marketing efforts on low priced info products, be sure that you have one or two higher priced items that you’re actively promoting.

Use e-books as a stepping stone to upsell customers. Once they’ve purchased a product from you, you’ve established a relationship with them. Someone who’s already down business with you is five times more likely to buy than someone who hasn’t.

David Coyne is a copywriter, marketing consultant and president of DC Infobiz.

The other way (preferred)is to find a good coach, someone that has already been successful in business that can guide you to information that you actually need. A good example is Fran Tarkenton at www.GosmallBiz.Com. Much of information is free and for a small fee you can ask consultants questions directly related to your own business. Another example is Ken Envoy at SiteSell. The amount of free information available from his site is amazing. Ken and Fran are interested in having you as a returning customer, not just a one time download. They provide you with enough information for fr*e so that you can make an informed decision before you purchase. You can receive one of Ken's books, The Service Sellers Masters Course, by sending a blank email to

tsmssolidgold2@sitesell.net

The information Ken provides for free is much more valuable than other ebooks I have seen selling for 29.99.

I don't want to leave you with impression that you should never buy an ebook. There are some that are worth money and are time well spent. Only buy an ebook after you have exhausted free information and are ready for advanced course. On our site Carolyn and I offer one free ebook on eBay when you subscribe to our ezine and there is one for purchase. After reading free material you can then intelligently evaluate other book and decide if you want to spend your money. Always remember that old adage "you can't judge an ebook by its cover."