Are there any examples of websites using this basic copywriting principle? Of course. But they aren't easy to find. Obvious examples are www.ebay.com and www.amazon.com. Both focus on YOU. When you look at ebay or amazon, for example, you don't detect an ego behind sites. Instead, you can easily look around for what interests YOU. Again, get out of your ego and into your reader's ego.

I just took a moment from writing this article to browse some random sites. I went to www.etour.com and let it bring websites to me based on what I told it I was interested in. It's a marvelous tool. Sites I saw were one on new music releases. No ego here. This had a search engine for me to type in my favorite artist or style of music. Another site was on how to give CPR. Never know when it may be needed. Yet another site taught me how things operated. Type in anything, like engine or website, and an article at site revealed how an engine, or website, works. Again, all useful information. No ego. No selling.

Which leads to question: How does anyone make any money online when they have to create ego-less websites that focus on visitor and do little or no selling?

The answer is this: It's called Hidden Selling. It's what all good publicity people or "cause public relations" people do. They engage you in something you want to know about and sell you after fact. It's soft sell. It's what Hallmark Cards does when they fund a movie. You don't tune in to watch their commercials. You tune in to watch movie they sponsored. As you do, you are also fed commercials. Good websites do same. They offer you want you want, and sell you quietly, by focusing on serving you, not selling you.

This whole topic may need more space than what I have here to fully explain. The bottomline for me is this: You'll create better copy on your websites if you focus on your visitor's ego, not yours. Think of serving them, not selling them, and ironically, you will end up selling them.

If my readers liked articles, maybe I should start submitting them to other publishers. The old mule was starting to pull plow.

Was it worth effort?

You bet!!

No matter how much I read about benefits of writing articles, there were some I hadn't counted on. I wish I was double jointed, I'd kick myself in bottom for waiting so long.

Every time I receive a positive email from someone who's enjoyed something I wrote, I feel as good as I felt when I received my initial feedback from a few of my readers.

There are so many positive, unexpected changes taking place that I count my blessings, that I was forced to step out of my comfort zone.

Napoleon Hill was right when he said that, "Every adversity brings with it seeds of an equal or greater benefit."

So please, don't be like this old mule and wait to be hit by a two by four to start taking advantage of power of article writing.

If this dummy can do it, I know you can!!

Wishing You Success