The Power of Your Ego in Writing Online Copy

Written by Joe Vitale

Continued from page 1

Are there any examples of websites using this basic copywriting principle? Of course. But they aren't easy to find. Obvious examples are and Both focus on YOU. When you look at ebay or amazon, for example, you don't detect an ego behindrepparttar sites. Instead, you can easily look around for what interests YOU. Again, get out of your ego and into your reader's ego.

I just took a moment from writing this article to browse some random sites. I went to and let it bring websites to me based on what I told it I was interested in. It's a marvelous tool. Sites I saw were one on new music releases. No ego here. This had a search engine for me to type in my favorite artist or style of music. Another site was on how to give CPR. Never know when it may be needed. Yet another site taught me how things operated. Type in anything, like engine or website, and an article atrepparttar 129834 site revealed how an engine, or website, works. Again, all useful information. No ego. No selling.

Which leads torepparttar 129835 question: How does anyone make any money online when they have to create ego-less websites that focus onrepparttar 129836 visitor and do little or no selling?

The answer is this: It's called Hidden Selling. It's what all good publicity people or "cause public relations" people do. They engage you in something you want to know about and sell you afterrepparttar 129837 fact. It'srepparttar 129838 soft sell. It's what Hallmark Cards does when they fund a movie. You don't tune in to watch their commercials. You tune in to watchrepparttar 129839 movie they sponsored. As you do, you are also fedrepparttar 129840 commercials. Good websites dorepparttar 129841 same. They offer you want you want, and sell you quietly, by focusing on serving you, not selling you.

This whole topic may need more space than what I have here to fully explain. The bottomline for me is this: You'll create better copy on your websites if you focus on your visitor's ego, not yours. Think of serving them, not selling them, and ironically, you will end up selling them.

Joe Vitale, regarded as one of the world's most powerful copywriters, is a best-selling author of numerous marketing books and courses. His tremendously successful "Hypnotic Writing" e-book is now succeeded by "Advanced Hypnotic Writing," a breakthrough book that reveals how to use the phenomenon of hypnotic suggestion to turn your words into cash.

Are You Ready To Get Out Of Your Comfort Zone?

Written by John Colanzi

Continued from page 1

If my readers likedrepparttar articles, maybe I should start submitting them to other publishers. The old mule was starting to pullrepparttar 129833 plow.

Was it worthrepparttar 129834 effort?

You bet!!

No matter how much I read aboutrepparttar 129835 benefits of writing articles, there were some I hadn't counted on. I wish I was double jointed, I'd kick myself inrepparttar 129836 bottom for waiting so long.

Every time I receive a positive email from someone who's enjoyed something I wrote, I feel as good as I felt when I received my initial feedback from a few of my readers.

There are so many positive, unexpected changes taking place that I count my blessings, that I was forced to step out of my comfort zone.

Napoleon Hill was right when he said that, "Every adversity brings with itrepparttar 129837 seeds of an equal or greater benefit."

So please, don't be like this old mule and wait to be hit by a two by four to start taking advantage ofrepparttar 129838 power of article writing.

If this dummy can do it, I know you can!!

Wishing You Success

John Colanzi publishes the "Street Smart Marketing" newsletter. To subscribe Secret blueprint reveals a step by step, easy to follow system for generating Internet Profits.

    <Back to Page 1 © 2005
Terms of Use