The Power of Why: Your Psychological Ally To Marketing Success!

Written by Sean D'Souza


Continued from page 1

Dumprepparttar cotton woolly fluff. Get your customer’s brain to go scrambling like an over-enthusiastic pup after a Frisbee. Once you have enough WHY factor built into what you’re selling, everything else is just clip, clop, fall in place stuff.

Be an Accountant, Do an Audit *****************************

Look at your communication. Like reeeeeeeaaaaally look at it! What about your website? Does it answerrepparttar 120965 question WHY straight up? And does it do it onrepparttar 120966 first page? How about your brochure? Does its headline make it a cinch for dustbin land? What about your speech? Do you have enough beds to compensate for your lack of WHY?

I could go on, but I suspect you getrepparttar 120967 message.

Be merciless. Ifrepparttar 120968 WHYs don’t stack up, dumprepparttar 120969 communication. Or chop and change it till it does.

Findingrepparttar 120970 Right Level of Why Power ***************************************

If you noticed, Mum actually answered my WHY question. She just didn’t answer it to my satisfaction like Dad did. Herein lies a subtle, yet formidable difference.

It’s not enough to simply haverepparttar 120971 WHY question answered. It’s got to berepparttar 120972 most ‘Rambo in your face’ answer, or it will bounce higher than a defaulting cheque. Let your WHYs loose on each other, and let onlyrepparttar 120973 one withrepparttar 120974 most testosterone come out shining.

Aristotle -- Man, Was he Smart or What? **************************************

All communication must lead to change.

That’s whatrepparttar 120975 old wise man said over 2300 years ago. Not some or most communication.

All.

Yet we are dealing with customers that inherently detest change. WHY isrepparttar 120976 only motivator that allows them to make that shift. Change is still a scary word, but at leastrepparttar 120977 justification sits nicely in their cranium.

In fact, if you look closely, even a WHAT question like, What’s in it for me?, is really a "WHY" issue. All it is saying is ‘Why should I pay attention?’ Give your customersrepparttar 120978 WHY factor and their buying sprees will reflect nicely in your growing bank account.

This is simple, down to earth advice. Yet it represents one ofrepparttar 120979 most powerful psychological triggers why people buy. WHY on earth would you ignore it?

****************************************************************** Have you seen a customer back out of a deal atrepparttar 120980 very last minute? Do you know specifically why that happens? Learnrepparttar 120981 power of psychological marketing strategy andrepparttar 120982 predictability ofrepparttar 120983 human brain, that goes back thousands of years. Go to http://www.psychotactics.com



Sean's background includes the different facets of communication: He has worked in crafting TV Commercials, graphic design, cartoons and web design among other communication. The underlying synchronicity was the constant search to find ways to communicate in the simplest, most effective manner.

Sean has developed a system called Psycho Tactics. PsychoTactics unlocks the working of the human brain and radically tweaks the way you think and act about your business.


Google's PageRank(c) Unwrapped

Written by Robert G. Thrasher Il


Continued from page 1

Another contributing factor to your sites Google ranking isrepparttar IR score. This score relatesrepparttar 120964 relevance ofrepparttar 120965 search query torepparttar 120966 actual text inrepparttar 120967 linking page and your site. One of IR factors isrepparttar 120968 anchor text, orrepparttar 120969 text inrepparttar 120970 link to your page. According to a Google's creator, "Anchors often provide more accurate descriptions of web pages." Thus, for sites that allow you to add URL's be sure to put a link title with descriptive keywords. Google also uses your page title, font sizes, formatting, keyword positions, and proximity. Remember this though: Computers determinerepparttar 120971 search results, but it's humans that will, or won't, click onrepparttar 120972 links, so be sure titles with keywords make sense.

In Summary: Whether it is Google, other search engines or pay-per-clicks,repparttar 120973 meticulous selection of key-phrases, and descriptions utilizing these key-phrases, are crucial to successful Web marketing campaigns. The final piece, probablyrepparttar 120974 most important to determine ROI, is a tracking system to inform marketing personnel ifrepparttar 120975 clicks being generated with any campaign result in sales. There are many campaign variables that even though you produced a 5% click-through rate, might still not result in sales.

* The formula was located by Pete Freitag. This wasrepparttar 120976 original formula and it has likely evolved sincerepparttar 120977 Google founders were at Stanford. Butrepparttar 120978 same premise holds that your importance is dependent strongly upon what others say about you via how they link to you. It is, in my opinion, quite ingenious, and Google is one ofrepparttar 120979 most important tools utilized by my staff for many purposes.

Rob Thrasher is a New Millennium Business Consultant and can be reached at RobThrasher.com


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use