Think about this:

With Acme Business Intelligence Software you can provide senior management with reports that are complete and on time.

Or instead of saying:

Acme Newsletter Builder provides dozens of ready-to-use design templates...

Say:

With Acme Newsletter Builder you can create professionally-designed newsletters in just a few minutes.

Each of these examples simply shifts focus from company to customer and says, "You can do it".

That's stage one.

When we encourage our young children, we are also there to help and support them. Try same with inner children of your customers and prospects.

So stage two is to provide not only your product or service, but also support to help your customers succeed.

Try adding a line or two like these:

Speak to one of Acme Trust advisors and find out how to write a successful grant application.

As an Acme Business Intelligence customer, you will be allocated Acme Support Representative.

Not sure how to get started with Acme Newsletter Builder? Ask for help at any time through our Live Chat support service.

If you subscribe to that original premise that we each of us retain many of fears and insecurities of our childhood, you now have a couple of very simple ways in which to reassure and support your customers and prospects.

Let them know that they CAN do it with your product or service. And remind them that you are right there, with all support they need, in order to help them succeed.

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You can use power words to add punch to a headline, sentence, a short ad, or whatever fancies you.

Those are just a few of power words and phrases that I have collected over years.

Do yourself a favor:

Another power phrase...?

No really... do yourself a favor:

Always keep a notebook nearby and look out for words or phrases that capture your attention in sales material. Then write it down. If it captured your attention, it's sure to capture other people's attention too.

And over time, you'll have plenty of power words and phrases to choose from when writing your sales material.

They sure make life alot easier...

And profitable too!