4. Our in-person meetings are fun. We meet in a different place each month, and it has become as much a social event as an educational opportunity.

5. You can invite an occasional guest. Your group can become an event that guests ask to be invited to. However, be careful with this. Guests may inhibit open exchange that has been created.

6. Keep it Small and Simple. Groups of 5 or 6 work best. More than that and you may find two meetings going on at same time.

7. Discuss and Decide a policy for disclosure in very beginning. My in-person group openly discusses details of our company with understanding that our "inside" "secrets" are never discussed outside of our group. The online group is not as open online. If we have a serious issue, we will make a point of calling each other and discussing our issues off-line.

8. You might want to consider a facilitator to keep group on target and on task. You learn to facilitate by doing it.

Follow this simple guideline; you will have a highly successful mastermind group and you will see your business GROW!

Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business © 2005 - Heidi Richards

1.Make it easy on your visitor. She is there for information, and if you make it hard for her to get to it, she will leave. Don’t make her sit through a flash movie. Don’t make her click to another page. Don’t make your page so busy she can’t find what she’s looking for. Instead, treat her to a clean, fast loading page that guides her straight to action you want her to take and lets her take it.

2.Make your copy persuasive. The words on your page are most important, and most often overlooked, element in conversion process. It is what you say to your visitor that will convince her to become your customer. Make those words as powerfully persuasive, benefit laden, and emotionally charged as you possibly can. Sell her on action you want her to take.

3.Reverse risk. People are nervous about buying online, or giving out their personal information. State your privacy policy right beside your subscription form. Spell out your money-back guarantee in your product description. Take all risk away from what you want your visitor to do and she will be more likely to do it.

Making these simple changes can do wonders for your conversion rate. Once you have them in place, you can start enjoying your raise!