The Power of "Masterminds"

Written by Heidi Richards, MS


Continued from page 1

4. Our in-person meetings are fun. We meet in a different place each month, and it has become as much a social event as an educational opportunity.

5. You can invite an occasional guest. Your group can become an event that guests ask to be invited to. However, be careful with this. Guests may inhibitrepparttar open exchange that has been created.

6. Keep it Small and Simple. Groups of 5 or 6 work best. More than that and you may find two meetings going on atrepparttar 136313 same time.

7. Discuss and Decide a policy for disclosure inrepparttar 136314 very beginning. My in-person group openly discusses details of our company withrepparttar 136315 understanding that our "inside" "secrets" are never discussed outside of our group. The online group is not as open online. If we have a serious issue, we will make a point of calling each other and discussing our issues off-line.

8. You might want to consider a facilitator to keeprepparttar 136316 group on target and on task. You learn to facilitate by doing it.

Follow this simple guideline; you will have a highly successful mastermind group and you will see your business GROW!

Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business © 2005 - Heidi Richards

Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women’s ECommerce Association, International www.WECAI.org (pronounced wee-kī) – an Internet organization that “Helps Women Do Business on the WEB.” Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.


How To Get A Pay Raise From Your Web Site

Written by Lisa Packer


Continued from page 1

1.Make it easy on your visitor. She is there for information, and if you make it hard for her to get to it, she will leave. Don’t make her sit through a flash movie. Don’t make her click to another page. Don’t make your page so busy she can’t find what she’s looking for. Instead, treat her to a clean, fast loading page that guides her straight torepparttar action you want her to take and lets her take it.

2.Make your copy persuasive. The words on your page arerepparttar 136295 most important, and most often overlooked, element inrepparttar 136296 conversion process. It is what you say to your visitor that will convince her to become your customer. Make those words as powerfully persuasive, benefit laden, and emotionally charged as you possibly can. Sell her onrepparttar 136297 action you want her to take.

3.Reverserepparttar 136298 risk. People are nervous about buying online, or giving out their personal information. State your privacy policy right beside your subscription form. Spell out your money-back guarantee in your product description. Take allrepparttar 136299 risk away from what you want your visitor to do and she will be more likely to do it.

Making these simple changes can do wonders for your conversion rate. Once you have them in place, you can start enjoying your raise!

Lisa Packer, author of "7 Ways To Get A Pay Raise From Your Web Site," is an independant copywriter and marketing consultant. For more helpful articles like this one, visit www.dramatic-copy.com.


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