with other webmasters in a large group and share wealth of pages that is owned by group. It is similar to risk management.

You utilized power of large numbers of people.

Link exchanges are sites that bring webmasters together to cooperate in exchange of links for benefit building both pagerank

and link popularity. They are commonly used to gain link popularity which will increase ranking in search engines like Yahoo! or

Google. Both of these engines use link popularity as a factor in calculating web pages ranking in search engine results. One such

link exchange, www.free-text-link-exchange.com, is just one of many sites that will help you accomplish your inbound link goals.

Be very careful to choose correct anchor text when signing up to a link exchange. Anchor text is text within hyperlink. The

major search engines look carefully at this text to help determine what your page is about. For example if there are 1000 pages

linking to yours with words "buy a car" then you will likely do very well when someone uses search phrase "buy a car". Simple

huh?

An example of power of anchor text is what is known as a "google bomb". If enough sites link to a specific website with same

anchor text then that site will rank well for that term regardless of whether keywords are even found on page.

Remember to let other webmasters painstakingly search out individual reciprocal linking partners while you and I harness

power of large numbers of webmasters by using a link exchange.

What this tells us is that people no longer view Internet as a low-cost option. So perhaps you need to take a look at your own website and focus more on making buying process as quick and simple as possible rather than trying to cut prices to attract buyers..

Q. 3 - "In Internet terms, what is a ‘spider'?"

B. It's a software tool that search engines use to retrieve information from websites

When your website is submitted to a search engine search engine sends out a ‘spider' to visit your site and retrieve all information from it. The spider then returns to search engine with all information that is then added to search engine's database.

The results you see when you use a search engine are not live snapshots of websites. Instead, results show information that spider collected last time it visited each website. This is why it is sometimes possible to see a link that looks fine in search engine results and then click on it to find it no longer exists.

This is because search engine spider has yet to revisit this website and update search engine's records.

Q.4 - "What is industry average click through rate for banner advertisements? I.e. what percentage of all banner ads are actually clicked on?"

A. 0.39%

The latest studies indicate that only 0.39% of banners shown are actually clicked on. With powerful graphics and enticing offers this average clickthrough rate can be improved ten-fold or more. But point remains that advertising by using banners alone no longer appears to be viable route unless, that is, costs of using this method are exceptionally low.

Q.5 - "According to latest research from Computer Industry Almanac what was worldwide online population in 2004? I.e. how many of people, worldwide, accessed Internet at some point in 2004?"

A. 934 million

It's predicted that this year online population will hit 1 billion! Not all of these people will be your potential customers but no matter which way you look at - there has never been a better time to have a well-marketed website!

**SCORES - How Many Did You Get Right?

0 - 2: Don't forget - you learn more in this life from your mistakes than you do from anything else!

3 - 4: Well done! You obviously know your stuff or you're good at guessing!

5 out of 5: Outstanding! Top marks for you!

Michael Cheney is the Author of The Website Marketing BibleTM:

"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"