Marketing: The Power of Endorsements

The Power of Endorsements

Written by Gauher Chaudhry

Continued from page 1
better than any other means of advertising that I did. An endorsement gives you repparttar

opportunity to precisely tell someone how you are benefiting from repparttar 121886

product and how they can benefit too. Hi Everyone, I have been testing out this nifty new piece of free software on my computer. Some of you folks may already have heard about it. It is called Gator and it is a software program that automatically fills in online forms on repparttar 121887

Internet. For example, if you have to fill in a form with your name, address, phone number, etc, it will automatically save you time and do it for you. I must admit I was getting tired of typing and re-typing my name, address and phone number on web forms. Half repparttar 121888

time I was forgetting what password was for what site. When you hit a web page with a form or account name & password, Gator surfaces to provide repparttar 121889

exact information with no typing! Gator also works for logins on web based email providers and any other page that requires a login. It takes only 3 minutes to download at 56K! Gator also comes with $50 in FREE COUPONS. I recommend you downloading this software if you are tired of filling out web forms. http://www.freecoolcash.com/ads/gator.html See you tomorrow! Gauher Chaudhry Editor In this endorsement, I wrote about how I benefited from this software and how I recommend that anyone who is tired of filling forms to download it. An endorsement has more emotion and personalization than other methods of advertising. Do you have a product or service that other people could endorse? If you can get other people to endorse your products, you could quickly watch your sales skyrocket to repparttar 121890

roof. For example, if you have written a book, submit a free copy to some prominent ezine publishers and ask them to endorse it in their ezines. The publicity you will get will far outweigh repparttar 121891

cost of

book! If you run an affiliate program, you should write up an endorsement and get your affiliates to use it in their marketing efforts. Try using endorsement based marketing in your next ad campaign and I guarantee that you will receive a much better response than other traditional advertising methods.

Gauher Chaudhry is the author and publisher of a new book "EZ Money With Ezines." Make Your Fortune! http://www.freecoolcash.com/ads/ez1.html

Frequency Marketing Will Boost Sales

Written by Gauher Chaudhry

Continued from page 1

Be genuine about your rewards. How many times have you received a "preferred member" plastic card with a toll-free number on repparttar back? Where is repparttar 121885 value?

Don't promise repparttar 121886 world. If you cannot deliver on your promise, you could seriously damage you reputation and credibility.

When conversing with your customers, you should do it genuinely and not generically. Sending a letter that starts off with "Dear Valued Reader," will not be as effective as "Dear Jim,". Remember you are trying to develop a relationship. Frequency marketing communication is one-to-one, not one-to-a million.

The most important aspect of a successful frequency marketing program is to add "real" value to your customers. You have to look at your product or service and decide whether it warrants a repeat purchase. If you do not offer a high quality product or service, your frequency marketing strategy will fail miserably.

Frequency marketing is not for all businesses. They usually apply to business that have a high need for repeat business. You should also be in a business where it is hard to distinguish between you and your competitors to effectively use a frequency marketing strategy. If you have a monopoly in your business, it does not make sense to implement a frequency marketing strategy. Everyone has to purchase from you no matter what.

The downside to frequency marketing is that once all your competitors realize how successful it is, they will jump on repparttar 121887 same bandwagon. Pretty soon, repparttar 121888 whole strategy becomes meaningless if everyone else is doing it. That is why a frequency marketing strategy needs to be well thought out and constantly reapplied or revamped.

Frequency marketing is still in its infancy on repparttar 121889 Internet. There are many programs evolving at this moment. There will be a lot of companies implementing this long-term strategy into their marketing efforts. Will yours be repparttar 121890 next?

Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe for free by sending an email to subscribe@freecoolcash.com with "sub-art" in the subject. You will receive a free copy of the 225+ page book "How To Start And Operate Your Own Profitable Business At Home!" (reg. $20)

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