Desire is motivating force that runs world; as little as we care to admit it in many cases. Look around you and see effects of Desire in every human act, good or bad. As a writer has said:"Every deed that we do, good or bad, is prompted by Desire. We are charitable because we Desire to relieve our inner distress at sight of suffering; or from Desire of sympathy; or from Desire to be respected in this world, or to secure a comfortable place in next. One man is kind because he Desires to be kind, because it gives him satisfaction to be kind; while another man is cruel from precisely same kind of motive. One man does his duty because he Desires to do it ; he obtains a higher satisfaction from duty well done than he would from neglecting of it in accordance with some weaker desires. The religious man is religious because his religious desires are stronger than his irreligious ones, because he finds a higher satisfaction in religion than in pursuits of worldly minded. The moral man is moral because his moral desires are stronger than his immoral ones.He obtains a greater satisfaction in being moral than in being contrary. Everything we do is prompted by Desire in some shape or form, high or low. Man cannot be Desireless and act in any way. Desire is motivating power behind all actions, it is a natural law of life. Everything from atom to monad; from monad to insect; from insect to man; from man to Nature, acts and does things by reason of power and force of Desire, Animating Motive. "

All above at first glance would seem to make of man a mere machine, subject to power of any stray desire that might happen to come into his mind. But this is far from being so. Man acts not upon EVERY desire, but upon STRONGEST Desire, or Average of his Strongest Desires. This Average of Desires is that which constitutes his Nature or Character. And here is where Mastery of "I" comes in! Man need not be a slave or creature of his Desires if he will assert his Mastery. He may control, regulate, govern and guide his Desires in any directions that he pleases. Nay, more, he may even CREATE DESIRES by an action of his Will, as we shall see presently. By a knowledge of psychological laws he may neutralize unfavorable Desires, and grow and develop ; yes, practically Create New Desires in their place... all by power of his Will, aided by light of his Reason and Judgment. Man is Master of his Mind.

End of Part 1, Part 2 is comming soon...

**Attn Ezine Editors / Site Owners** Feel free to reprint this article in its entirety in your ezine or on your site so long as you leave all links in place.

There is a better solution. Much more information is now available about sales of small, private businesses. There are a number of sources that have collected data on thousands of transactions over many years. These databases provide actual market data. Professionals and commonsense suggest that quality market data is best source for appraising any property. The databases have some shortcomings, too. The information is limited to basic data like annual sales, asking price, cash flow, selling price, etc. And some types of businesses don’t have many transactions. The databases work best when there are many similar transactions, so common businesses like restaurants are good candidates. Averaged figures from many transactions offset any extreme or unusual cases. The ratio of selling price to annual sales, or selling price to cash flow is typically used to calculate a specific business’s value.

These databases are available by subscriptions that are not cheap. So it is not practical for a small business owner to access them directly. And professionals who do subscribe aren’t prone to sharing them. There are a few companies that for a small fee will search databases for transactions involving similar businesses, calculate average ratios, and use them to calculate value of a small business. These low cost business valuations based on actual market data are great tools for making business value readily available for most small businesses. Using this tool, small businesses can finally start using business value as ultimate performance indicator, just like public companies.