6. PURPLE: power, royalty, elegance, artificial

7. GRAY: conservatism, traditionalism, intelligence, serious, dull, uninteresting

8. BROWN: relaxing, confident, casual, reassuring, earthy

9. BLACK: Elegance, sophistication, formality, strength, illegality, depression, morbidity

10. WHITE: Cleanliness, purity, newness, virginity, peace, innocence, simplicity, sterility

The above associations are not universal. Depending on country, different colors can mean different things. If you are designing a Web site for an international audience, it is crucial that you pay particular attention to choosing your color schemes. Choosing wrong colors may prove detrimental to success of your Web site.

For more information about color, visit following Web sites:

The Color Schemer http://www.colorschemer.com/online/

ColorMix http://www.colormix.com/

Palette Man http://www.paletteman.com/

Pantone http://www.pantone.com/index.asp?pn=home

NOTE: An excellent site to check your HTML code for browser compatibility, as well as screen size, is Anybrowser.com at http://www.anybrowser.com/

(4) You will no doubt want to employ JavaScript and DHTML on your site because it's both functional and cool. However, those technologies work better on Internet Explorer than they do on Netscape. Many of scripts that you can grab for free at sites like Dynamic Drive DHTML (http://www.dynamicdrive.com/) and Website Abstraction (http://www.wsabstract.com/) are written exclusively for Internet Explorer, so you will need to be very careful when deciding what to use on your Web site. (5) The titles on all of your Web pages need to be consistent--not only in font style, size and color but also alignment. Make sure spacing between title and first paragraph is consistent throughout your site. Make sure your spacing is uniform on all pages.

(6) If your navigation is dependent on graphics (e.g., image maps, icons, buttons, Java, JavaScript), some of your visitors will have a problem getting around your site if their browser doesn't display graphics, or if they've chosen to turn graphics off on their browser settings for faster surfing. It is extremely important to provide text links in addition to graphic links. All of your users will see your text links, plus text loads faster than graphics.

(7) It is an excellent idea to make your logo a clickable link back to your home page from all of pages of your Web site. Many visitors expect to be able to use logo to go back home. Don't forget to also include a text link to your home page.

These are only a few considerations in designing your Web pages, but they are very important. Don't let your beautiful pages look ugly on your visitor's computer screen. If you are like me, you will find these issues among most challenging aspects of designing professional Web sites.