Yet there is another key aspect of capsulized foods that must be present; in fact, it is arguably most important aspect of all: taste[i].

Research has proven that nutritional supplements of any kind will simply not have a lasting impact if taste is not a primary design consideration. True, while people are willing to tolerate foul-tasting cough medicine, they only do so because frequency is a few times per year. Eating, however, is an activity – and for many, an enjoyable activity – that people engage in on a daily basis; several times a day, in fact. Asking people to tolerate unpalatable nutritional foods is simply not a reasonable expectation, and for years, any attempt to create capsulized food has been unable to overcome this hurdle. That is, until very recently. Manufacturers today understand that in order to develop a capsulized food – a food that can become a staple in consumer diets -- taste is paramount.

Capsulized foods often provide a complete macronutrient- and micronutrient-enriched meal in a only a few liquid ounces. This allows consumers to go from hungry to satiated, and from undernourished to nourished in less than five seconds. And at around 100 to 200 calories, capsulized foods are suitable for those on calorie-reduced diets, or those who simply want to maintain their weight.

The defining target market for nutritional supplements is no longer elite athletes, but millions of everyday people who have been exposed, some since birth, to sugary cereals, fast foods, potato chips, candy bars, and caffeinated soft drinks[ii]. This broad group of consumers is interested in healthy choices, but has proven its absolute power in punishing products that fail to reach lofty bar set by taste buds. They also demand convenience, and capsulized foods deliver.

Eaters can now, through capsulized foods, enjoy convenience, portability, nutritional-density, and taste that they have demanded for decades. This bodes well for not only current generation, but future generations as well, who will have access to capsulized foods as viable and intelligent eating options.

ABOUT PROTICA

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at http://www.protica.com

You can also learn about Profect at http://www.profect.com

Copyright - Protica Research - http://www.protica.com

REFERENCES

[i] Source: “Taste Matters”. AFIC. http://www.afic.org/Taste%20Matters.htm

[ii] Source: “Sports Drinks and Energy Bars: Fuelling Couch Potato”. Kalorama Information. http://www.kaloramainformation.com/editor/viewcontent.asp?prid=373

ABOUT PROTICA

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at http://www.protica.com

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