The Power of 'because...'

Written by Robert F. Abbott

Continued from page 1

One more thought:repparttar word 'because' does not always have to be explicit. It can be implicit or implied, as in "Wear a helmet when you ride your bike, so you won't injure your head if you fall."

Let's consider a few more examples, from various functional perspectives.

Suppose you're a librarian and you want to encourage patrons to expand their reading horizons. So, you post a sign inrepparttar 151096 Historical Fiction area that reads something like this: "The story here is only halfrepparttar 151097 story. Visitrepparttar 151098 History shelves, too, and enrichrepparttar 151099 stories you find here."

The action: look inrepparttar 151100 History section, as well asrepparttar 151101 Historical Fiction section. The consequence: you'll learnrepparttar 151102 story behindrepparttar 151103 story, enriching your reading ofrepparttar 151104 fictitious stories.

How about a sales example? If you send a sales letter, do you focus on product features and ignorerepparttar 151105 benefits your readers will reap (believe me, I see a lot of these letters)? If you use 'because' with each feature-- explicitly or implicitly -- you'll force yourself to list benefits as well as product features.

Compare these two pitches: "Now featuring keyboard water coolers with two-gallon capacity!" and "Withrepparttar 151106 two-gallon keyboard water cooler, your keyboard will never overheat, no matter how fast you type."

In summary, usingrepparttar 151107 word 'because' in your message will help you write more persuasive copy and help your readers understand why they should respond to you.

Robert F. Abbott writes and publishes Abbott's Communication Letter. Learn how you can use communication to help achieve your goals, by reading articles or subscribing to this ad-supported newsletter. An excellent resource for leaders and managers, at:

Do you make this big mistake writing your articles?

Written by Chen Zarza

Continued from page 1

Maybe you don't agree with me at this point, but let me tell you something: headlines create excitement, enthusiasm, interest , to achieve this, they must be seductive, appealing, desirables, if your headline succeeds, you have a receptive reader, it's up to you to give him/her motives to deep into your article. Do you feelrepparttar headline's importance?, isrepparttar 150530 opening of your article, but atrepparttar 150531 same time introduce your topic, attract attention and compelledrepparttar 150532 reader to go on. Work in your headline, carefully chooserepparttar 150533 words, remember one word mayberepparttar 150534 difference: success or failure.

Headlines sell ideas, concepts or knowledge, whatever intention you have, you are trying to influence, to “hypnotize” and “force” people to go through your article fromrepparttar 150535 beginning torepparttar 150536 end.

The marketers know that “Your first 15 words count for more thanrepparttar 150537 15,000 words that follow!”, in a sales letterrepparttar 150538 weight of a headline goes from 50% to 80%. Could you bring this knowledge and apply it when you are writing your articles?, I think so, you can write articles that accomplish these features: seductive, interesting and knowledgeable.

For all these reasons is so important you consider headlines as an prominent part of your writing skills, you need them, it doesn't matter if you are selling, preparing a presentation, sending emails, getting an autoresponder course, writing a book, ezine, articles... in short... if you write, this is for you.

I would like to tell you more about this interesting skill, but, for now my mission is accomplished,repparttar 150539 curiosity factor is in you, work in your headlines and you literally will be sucking readers, remember.. hypnotize your audience, great headlines and quality content.... that's it.

Chen Zarza Webmaster and Project leader, 20+ experience in the information technology world. He has developed financial system for several years. Background: Databases, Web , Finances

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