One more thought: word 'because' does not always have to be explicit. It can be implicit or implied, as in "Wear a helmet when you ride your bike, so you won't injure your head if you fall."

Let's consider a few more examples, from various functional perspectives.

Suppose you're a librarian and you want to encourage patrons to expand their reading horizons. So, you post a sign in Historical Fiction area that reads something like this: "The story here is only half story. Visit History shelves, too, and enrich stories you find here."

The action: look in History section, as well as Historical Fiction section. The consequence: you'll learn story behind story, enriching your reading of fictitious stories.

How about a sales example? If you send a sales letter, do you focus on product features and ignore benefits your readers will reap (believe me, I see a lot of these letters)? If you use 'because' with each feature-- explicitly or implicitly -- you'll force yourself to list benefits as well as product features.

Compare these two pitches: "Now featuring keyboard water coolers with two-gallon capacity!" and "With two-gallon keyboard water cooler, your keyboard will never overheat, no matter how fast you type."

In summary, using word 'because' in your message will help you write more persuasive copy and help your readers understand why they should respond to you.

Maybe you don't agree with me at this point, but let me tell you something: headlines create excitement, enthusiasm, interest , to achieve this, they must be seductive, appealing, desirables, if your headline succeeds, you have a receptive reader, it's up to you to give him/her motives to deep into your article. Do you feel headline's importance?, is opening of your article, but at same time introduce your topic, attract attention and compelled reader to go on. Work in your headline, carefully choose words, remember one word maybe difference: success or failure.

Headlines sell ideas, concepts or knowledge, whatever intention you have, you are trying to influence, to “hypnotize” and “force” people to go through your article from beginning to end.

The marketers know that “Your first 15 words count for more than 15,000 words that follow!”, in a sales letter weight of a headline goes from 50% to 80%. Could you bring this knowledge and apply it when you are writing your articles?, I think so, you can write articles that accomplish these features: seductive, interesting and knowledgeable.

For all these reasons is so important you consider headlines as an prominent part of your writing skills, you need them, it doesn't matter if you are selling, preparing a presentation, sending emails, getting an autoresponder course, writing a book, ezine, articles... in short... if you write, this is for you.

I would like to tell you more about this interesting skill, but, for now my mission is accomplished, curiosity factor is in you, work in your headlines and you literally will be sucking readers, remember.. hypnotize your audience, great headlines and quality content.... that's it.

Chen Zarza Webmaster and Project leader, 20+ experience in the information technology world. He has developed financial system for several years. Background: Databases, Web , Finances