The Power Of Viral Marketing

Written by David Bell

Continued from page 1


Now it's time to placerepparttar button, and there are multiple placement options depending on what you want your visitors to share and in what contextrepparttar 134894 item to be shared appears. Remember that your button is a call to action, sorepparttar 134895 best placement is atrepparttar 134896 point in your process where your visitors arerepparttar 134897 most engaged, and motivated. The number one location for a product referral isrepparttar 134898 page whererepparttar 134899 product appears and appears by itself or differentiated from other products. Not only will your visitor not yet be preoccupied with billing addresses and credit card numbers, you also do not runrepparttar 134900 risk of losing a referral opportunity because you placedrepparttar 134901 button deeper inrepparttar 134902 ordering process, whererepparttar 134903 likelihood of an abandoned shopping cart rises.

If you provide a referral tool for an article or white paper,repparttar 134904 best spot forrepparttar 134905 button is atrepparttar 134906 beginning ofrepparttar 134907 article or white paper for shorter pieces and at bothrepparttar 134908 beginning andrepparttar 134909 end for pieces more than a page in length. Like most surfers do not read every line of text on every site, it is likely many of your visitors will also not be reading every single sentence and paragraph of what they might send on, especially if they're doing preliminary research or idly surfing.

Other prime locations for referral buttons, depending on your site and on your needs, are your home page, your product or service pages, and on any special offers. Ask yourself what it is you want visitors to your site to pass along and place buttons accordingly. Placerepparttar 134910 button close to names, icons, or logos that you expect to catch attention, while also keepingrepparttar 134911 important basics as close torepparttar 134912 top ofrepparttar 134913 page as possible. Web sites, like newspapers have a "fold" (i.e., what's seen beforerepparttar 134914 user has to scroll) and anything considered of paramount importance should be placed aboverepparttar 134915 fold.


A link is a link is a link. Not exactly a lot of design flexibility, is there? The best you can do, and what you should do it if you can, is to create links that carry at least a part of your message. A very simple example would be The real key with links is to accompany them with a short, clear, and compelling message. Also, underline or colorrepparttar 134916 text of your link so that it is obviously a link.


Again we go back to our earlier point thatrepparttar 134917 call to action works best whenrepparttar 134918 visitor has been fully engaged. If you want people to share an article or white paper,repparttar 134919 link goes at bothrepparttar 134920 beginning, when they're first interested aboutrepparttar 134921 material, and atrepparttar 134922 end, when they've read it. If it's in an email, you put it at whatever point in your message that you've given your readerrepparttar 134923 strongest incentive to act. Place it too early inrepparttar 134924 process, (before that special offer or promotion), and it is like suddenly demanding money from your customer when they are only halfway throughrepparttar 134925 purchasing decision process. You not only won't gain a customer, you will lose one customer with exceptional word-of-mouth potential.


Consider Three Scenarios:

1. People love your site, but you don't give them any tools, much less any incentive, to share it.

2. People love your site, and you give them an easy and obvious way to share it.

3. People love your site, and you not only give them an easy and obvious way to share it, but you actually reward them for doing so.

Which scenario will result inrepparttar 134926 most referrals? Which scenario would you yourself respond to best? Adding referral tools is a great start, but when you also add an incentive, you've given your visitors no reason not to act, and your response rate will skyrocket accordingly. As e-sales guru David Weltman, successful CEO and former IBM advisor, says, "What you get is referrals on rocket fuel."

But before you start handing out incentives, consider what your target audience will value and appreciate. To a tech-savvy audience, an offer of a free "Outhouse Construction for Numbskulls" manual will be less compelling than, say, free shipping or entry in a contest to win a new monitor.


When used properly, nothing can matchrepparttar 134927 power of viral marketing. It is so effective because it is based on personal opinion, muchrepparttar 134928 same way an editorial carries more weight than an advertisement because it's coming from a trusted source. You trust your friends and colleagues to send you material that is interesting, useful, and pertinent to you personally. Trust will always be more powerful than flashy design and expensive ad campaigns, and when information comes from someone you trust, it is much more powerful.

You can employ a team of designers and programmers and copywriters to build you a beautiful and functional site. You can pay for content, buy advertising, and even purchase lists of email addresses. The one thing you can't buy when growing your business isrepparttar 134929 trust of your users andrepparttar 134930 recommendations from current customers to potential new ones. That's achieved only with viral marketing.

I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at , a leading Search Engine Optimization services firm and Advertising Agency.

"How To Use Viral Marketing To Blast and Expand Your Sales!"

Written by A.T.Rendon

Continued from page 1

For those of us that can not afford to give away such expensive resources, we can give away FREE e-books, FREE reports, FREE Ezines or other such FREE information.

2. Attach Your Message To Each FREE Item.

All of those FREE email, FREE web sites, and FREE auto-responder services always added their short message to their FREE product or service.

You can dorepparttar same thing with your FREE e-books, FREE reports, FREE Ezines or other such FREE information.

We have found a successful way of getting new subscribers to our FREE Newsletter by offering FREE information on a variety of online business related subjects via auto-responders.

3. Duplicate And Multiply Your FREE Efforts.

When you give away FREE e-books, FREE reports, FREE Ezines or other such FREE information, make it easy for others to turn around and offer those FREE items to other like-minded online business interested individuals.

This not only duplicates your efforts but also hasrepparttar 134303 effect of multiplyingrepparttar 134304 work that you distribute.

Instead of just you doingrepparttar 134305 distribution, you can create a legion of people that willingly pass along your message when it is wrapped nicely inside of a FREE offer of some sort.

Begin your Viral Marketing efforts with these few easy steps and you will soon seerepparttar 134306 results by an increase in traffic and email. That will always equate to more new and expanded sales.

A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 2.7 MILLION FREE Ad Sites!" Visit us at:

    <Back to Page 1 © 2005
Terms of Use