The logo/tagline power combo

I love logos and taglines, especially for small business marketers because when you combine a great logo with a great tagline, you have a powerful marketing combo that can communicate a lot in very few words in a very small space.

And, because you can use them on every piece of communication about your business you have opportunity to imprint them into your prospects' minds by repeated exposure that doesn't have to cost a lot of money.

Great taglines are possible on a small budget. Granted we think of big-name advertisers when we think of memorable slogans, but you don't have to spend big bucks to get a great tagline.

The first step is to create a strong, strategic marketing foundation for your product or service. You must also truly understand what is unique and valuable about your product or service. And, you must have a very clear picture of what you want to communicate about your product or service to your prospects. With this information and some creative brainstorming you too can have a memorable tagline.

Once you have one, USE it everywhere!

Include your tagline with your logo on every piece of communication or marketing you put out and you too will be able to create top of mind awareness among your prospects and customers.

Here are answers to Tagline Test:

1) Burger King

2) Gatorade

3) Bounty Paper Towels

4) Nike

5) Visa

6) Volkswagen

7) Federal Express

8) KFC

9) L'Oreal

10)Yellow Pages

How'd you do? Pretty amazing how many of these you knew, isn't it?

For more top-ranked ad slogans, visit www.adslogans.com. It's a great way to see what a good slogan is so you can model yours after success. After all, one of quickest, easiest ways to succeed is to model those who already have.

(C) 2005 Debbie LaChusa

You will want to choose an organization whose members, and event attendees, closely match your ideal customer. Take a look at your customers and prospects. Then try to find groups and associations who service these types of people.

Perhaps there is a health club in your area that is celebrating a grand opening, or a consumer expo coming to town. Do you target middle-aged women with school-age children? How about hooking up with a school or PTA-sponsored event? Perhaps your local Little League or Soccer organization is looking for auction items to raise money for its upcoming season. Do you target corporate professionals in high-stress jobs such as finance, advertising and marketing, or technology? Look for local chapters of trade associations servicing these industries. They typically hold monthly meetings, plus larger annual events. It really depends on who your prospects are. Your goal with any marketing activity is to gain exposure among your target audience. So select an organization or group whose members match your clients, and odds are they will be interested in your services and your business will benefit from this highly-targeted marketing exposure.

(C) Copyright 2005 Debbie LaChusa, 10stepmarketing