My adds and drops go to a specific return address. If someone doesn't read instructions to find out how to be removed from list, and sends me a note, I will try to manually remove them. But, if address they are writing from, is not one they are subscribed with, and they don't tell you what address is, it is impossible to remove them.

Don't figure that if they were smart enough to subscribe to your list, they are smart enough to remove themselves from it. You must understand that there are people who won't read instructions, and will simply fire off a nasty note. If they are not immediately removed, they may also fire off complaints to your ISP. If there are remove instructions given, you will most likely be on safe ground if they didn't follow them.

I use several ISP's when sending out my Newsletters. I use one address to handle "bounces" (email addresses which are not valid) and remove requests, and a different one for email to me. This allows for an automatic processing of "bounces" and remove requests, and if a person wishes to write me, they can. If someone writes me and asks to be removed, I will take necessary steps to try to accommodate them, but it may not always be possible if they don't provide proper address.

If you do get a notification from your ISP that a complaint was made, do not ignore it. Tell them how people can subscribe and unsubscribe from your list. Keep records of unsubscribe requests that were made that you could not remove. If it was someone that did ask to be removed with an address that was not subscribed, send your ISP a copy of note you sent them. It is also a good idea to send your ISP a copy of mailing they complained about.

As I said at beginning of this article, "there is no magic formula", but if you exercise reasonable procedures, you should not run into too many problems from "Poop Patrol".

Well, it must be as there are so many doing it, you might think. Are they doing this with an account provided by an ISP (Internet Service Provider) such as AOL? Of course not, they would be dropped like a "hot potato". They own their own ISP and are relatively "bullet proof" if complaints are received.

Forget spamming addresses. Building a subscriber base is a slow process. If you can't dedicate at least a year to this process, you will most likely be better off trying something else.

The very first thing you must do is identify a "niche" market, in which you are knowledgeable. At first you will be only author. Spend some time on your articles, and try to make them interesting. Watch your ratio of subscribes to unsubscribes . Yes, even best Newsletter will not appeal to everyone. If a particular issue generates a large number of unsubscribes, try to determine why.

Don't be pretentious with your writing style - write as if you were talking with someone. Spell check - with word processing tools available, there is no excuse for a word that is spelled incorrectly. Have someone proof read your Newsletter for content before sending it out. Is it interesting to them?

Format your Newsletter - best width is 60 to 65 characters per line. This is readable by virtually all email clients (readers). If you don't format line length, it may appear "choppy" when read by some. While it may look good on your system, it may appear disjointed on others.

Can you make a few hundred a week with a Newsletter? Yes! But, like anything else, it requires time and a commitment from you.