But, placing an email contact for those interested to click for further info will provide you with something a web site might not; a future email contact address.

And, what is "Perfect Follow-up" to "Perfect Online Ad"?

Respond with a short email message that is no more than 5 lines of text long and do include your web site URL in this email message for people to pay you a visit.

If they just had your web site URL, they could easily visit and you might very well never hear from them again.

But since you now have their email address, you can do a follow-up email message to them in about 4 or 5 days and keep yourself fresh on their minds.

Do not follow-up in just one day because many people will set aside their email to read for another day.

Give them time to be impressed with your first message.

The "Perfect Online Ad" will bring you more response and success than you can possibly imagine.

Keep in mind that MORE is not necessarily good in this case as your Press Release will be of interest to a narrow focus group of people.

However, even a SHORT list of, say 2 dozen, Media Contacts Could exposure your message to 10's of MILLIONS, FREE!

So, make use of your favorite Search Engine and find their web sites and also where to send your email Press Release.

Once your list is complete, send out your Press Release on an individual basis, NOT bulk email or Bcc as this would make it too impersonal for media contact.

You want their email address and name to show up on headers of email you send them so they feel it is a single mailing just to them.

They all know you are sending it out to many others but it gives a great illusion of being exclusive.

Want to tap into big media outlets?

Visit web sites of ABC, NBC, CBS, CNN, etc. and you will find not only email address of main offices but also many contact email addresses of affilliates.

ABC http://www.abc.com

NBC http://www.nbc.com

CBS http://www.cbs.com

CNN http://www.cnn.com

Here is another FREE Resource that DOES supply you not only with physical address of Media Contact, but also with email address contacts when they are available:

FAIR's Media Contact List http://www.fair.org/media-contact-list.html

There are also services available that will sell you a list of email addresses. I personally have never used one of these services so I suggest you investigate before you purchase. Gebbie Press: http://www.gebbiepress.com/

There are also Press Release Services that send out your Press Release - for you - to their established list of Media Contacts : For a Fee Press Release Service

And, finally, here is URL of a web site that has a list of things that annoy those that receive press releases for a living. It makes several good points:

Pet Peeves of Press http://www.automatedpr.com/pet_peeve.htm

If you do it all yourself, you will quickly find out that time and effort you invest will be GREATLY rewarded.