This approach may sound simplistic, but sometimes most obvious solution is one most often overlooked. Concentrating your marketing efforts only on things you like will give you 2 advantages:

1. You will be extremely effective. Success is inevitable when you concentrate on things you do well and play up your strengths.

2. You will be consistent. If you are doing something you enjoy (and are good at) you will be far more likely to stick to it. If you hate writing, forcing yourself to do an article every week will quickly feel like torture and there’s a chance you will only do it sporadically. A hit-or-miss marketing strategy isn’t much better than none at all.

So use your strengths to create a solid marketing strategy. For things that you don’t do well (or don’t like) considering forming partnerships with other solopreneurs to take advantage of each other’s skills.

8. Select type of business you want to be. Incorporation carries most prestige but it isn't always practical for a small business. You can always start as a sole proprietor. A partnership will be necessary if you have someone else sharing profits and expenses of business with you. Additionally you can form a International Business Company (IBC) and have your Trust own it. Everything becomes anonymous and provides you and your beneficiaries benefits for life. In essence you own nothing (on paper). Yet I travel world on my Debit MasterCard with no Social Security Number (as I do not have one, nor do I want to incorporate, due to religious reasons).

9. Obtain enough supplies to launch your business. Be well-equipped with basics: pencils, pens, note paper, paper clips, rubber bands, staplers and this type of office needs should be purchased in quantity. You achieve a savings by higher volume purchasing and also avoid possible work stoppage because you are out of supplies constantly. You do have bookkeeping software right? Does your Contact Mgr. software have a calendar? Order business stationary and envelopes along with business cards. Remember, you are trying to create a positive, professional image. If you wish, hire a graphic artist to design a logo for your business. This should appear everywhere - Website, bus. card, letterhead and envelopes. Shop around for printers. There are often "specials" and prices have really come down. A color laser printer is now < $1000.

10. If your business outgrows your house, shop around for a good location. Don't consider moving out of your "home" office unless you've redone your expense calculation, divided it by 12 and seen that your new monthly expenses can be eclipsed by your revenues. Consider out- sourcing some work to other sub-contractors working at their home.

If you outgrow your home office and decide to find an outside office, consider sharing a space with other professionals in a building, where business needs like a photocopier, fax, receptionist, etc. can be shared among occupants. You'd still have your own private office, but it will save dollars to combine other resources. Shop for office furniture to get best price possible. Check newspaper for notices about bankruptcy auctions and Sheriff's sales where you can often obtain nearly new, higher quality equipment for little money.

After all, a penny saved is a penny earned.