The Perfect Gift for Our Customers

Written by Dave Balch

Continued from page 1

1. You can decide ahead of time how much you want to spend, and then writerepparttar individual checks in proportion torepparttar 124481 responses.

2. Send each charity a copy ofrepparttar 124482 cards that selected them, in case they send acknowledgements.

3. Historically it has been cheaper to put stamps onrepparttar 124483 cards than pay a business reply rate on only those that are returned. You could letrepparttar 124484 customers payrepparttar 124485 postage, but that would defeatrepparttar 124486 purpose!

4. Printingrepparttar 124487 cards for several years in advance makes them really inexpensive, and including them in my Christmas card gets them into my customers' hands at no extra cost. The down side, however, is that if something changes,repparttar 124488 cards may be unusable.

5. I wouldn't suggest letting individuals write-in a charity... you'll get too many different ones, which will be very expensive byrepparttar 124489 time you write a check that is an amount worth sending, research addresses, and keep track of it all.

6. We tried to selectrepparttar 124490 charities so that there would be something for everyone: three major diseases (Heart, Cancer, Diabetes) and one for animal lovers (Actors and Others for Animals). Now, something for September 11 might be appropriate as well.

7. Several of my customers have told me that they always look forward to getting my cards every year (we always use humorous cards), and appreciaterepparttar 124491 donation.

8. Many companies object to vendors sending gifts of any kind, but we have never run into an objection with this technique.

How can you adapt this idea for your business?

Dave Balch generated over $5 million from his home-based business. Visit to sign-up, for information on speaking services, or for copies of past articles and newsletters. Comments and/or questions are always welcome at 1-800-366-2347 or

Use Sensory Media To Get Publicity

Written by Ana Ventura

Continued from page 1

By having your face or voice appear on television, radio programs, or on a web site, people start to feel like they know you personally, which ignites a sense of trust. This approach can also throw a little bit of fame intorepparttar mix, especially if you are a knowledgeable authority in your particular field.

If you haverepparttar 124480 means to purchase paid advertising on radio or television, allrepparttar 124481 better for you. But, if you are like many small business owners, findingrepparttar 124482 funds to take on such a big project can be a little more challenging.

So, why not try to get booked as a guest on a local TV or radio show? Find out whorepparttar 124483 producer is, because he or she, NOTrepparttar 124484 host, decides who will appear for interviews and such. The key thing to remember is that you need to be accessible if you really want to get booked.

The advantages to using sensory media are really unlimited: you can create a personable, friendly image while demonstrating your product and setting enthusiasm about your business. Of course,repparttar 124485 best marketing and public relations attempts are far more effective when a mix of print and sensory media are used.

Ana Ventura specializes in helping businesses, organizations, and individuals get media coverage. She is a PR expert at DrNunley's , a site specializing in affordable publicity services. She also writes for the Ezine Ad Package at Reach Ana at or 801-328-9006.

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