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Next, take those benefits and paint a vivid picture of her enjoying them. Describe her laying in grass looking at clouds with her five year old. Show her co-workers becoming jealous of her beauty, and all men who are clamoring for her attention. Describe how mundane life is without what you have to offer.
Once you get her emotions stirring, desire is born. Keep fanning flames with your message, and that desire will lead to action – purchase of your product or service!
Lisa Packer, author of, "How To Dramatically Increase Your Business... Without A Blockbuster Budget" is an independant copywriter and marketing consultant. For more helpful articles like this one, visit www.dramatic-copy.com.