Next, take those benefits and paint a vivid picture of her enjoying them. Describe her laying in grass looking at clouds with her five year old. Show her co-workers becoming jealous of her beauty, and all men who are clamoring for her attention. Describe how mundane life is without what you have to offer.

Once you get her emotions stirring, desire is born. Keep fanning flames with your message, and that desire will lead to action – purchase of your product or service!

Lets face it - you have to advertise! Your business cannot grow and flourish unless you advertise. Advertising and publicity is lifeblood of any profitable business. Regardless of what kind of business you are operating, you should want and strive for them as much as possible.

There are 10 reasons why you have to advertise: 1.To increase sales 2.To introduce new products and services 3.To help you enter new markets 4.To reach “hard to see” prospect 5.To resell lost customers 6.To build awareness and prestige for your company 7.To keep your name in front of customers between sales calls 8.To define your unique position in market 9.To discourage competitors 10. To provide support for your salespeople