The Path To Your Prospect's Wallet Begins At His Heart

Written by Lisa Packer

Continued from page 1

Next, take those benefits and paint a vivid picture of her enjoying them. Describe her laying inrepparttar grass looking atrepparttar 136297 clouds with her five year old. Show her co-workers becoming jealous of her beauty, and allrepparttar 136298 men who are clamoring for her attention. Describe how mundane life is without what you have to offer.

Once you get her emotions stirring, desire is born. Keep fanningrepparttar 136299 flames with your message, and that desire will lead to action –repparttar 136300 purchase of your product or service!

Lisa Packer, author of, "How To Dramatically Increase Your Business... Without A Blockbuster Budget" is an independant copywriter and marketing consultant. For more helpful articles like this one, visit

Ten reasons why you MUST Advertise.

Written by Zoran Karapancev

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Lets face it - you have to advertise! Your business cannot grow and flourish unless you advertise. Advertising and publicity isrepparttar lifeblood of any profitable business. Regardless of what kind of business you are operating, you should want and strive for them as much as possible.

There are 10 reasons why you have to advertise: 1.To increase sales 2.To introduce new products and services 3.To help you enter new markets 4.To reach “hard to see” prospect 5.To resell lost customers 6.To build awareness and prestige for your company 7.To keep your name in front ofrepparttar 136249 customers between sales calls 8.To define your unique position inrepparttar 136250 market 9.To discourage competitors 10. To provide support for your salespeople

Zoran Karapancev is considered an expert in the field of advertising. He is also the author of “How To Get Free Advertising” at which is an eBook on this subject.

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