Use something to evoke curiosity in reader and get all important click when 100's of other posts are competeing for attention.

2. Give value

I think this is a no brainer but some people (you'll see them) don't get this point yet. Don't be afraid to answer someones question if you know or share a helpful resource with group.

You'll reap rewards doing this extra step I promise.

3. The Signature

If you don't know what a signature is, it's a little ad at bottom of every single post you make or respond to and is key to getting traffic to your site.

Every forum has a way to set this up, use good ad copy and if you're stuck read over some other peoples sigs to get ideas.

PR works because it's got credibility. Instead of a paid ad, people see an objective journalist reviewing your book, or a talk show host who's chosen to have you on her show because she liked your book. Media exposure carries tremendous weight with book buyers. Ask your friends how many books they've bought after hearing about them on "Fresh Air" on National Public Radio.

These are some of PR avenues you can pursue:

·Reviews in any and all publications, print and online especially. ·Features in print and online publications. ·Radio interviews. ·Television interviews. ·A regular column in a magazine or newspaper or online. ·Speaking engagements. ·A role as an "expert source" for one or more journalists. ·Creating press events. ·Tying your book to a charity or cause.

It all begins with your press kit. That's a snazzy folder that contains press release about your book's publication, a bio of you, a black and white photo of you (professionally done) and any press coverage you may have already received. Once you've identified your media list, send that kit to key contacts at each paper, magazine, TV or radio station.

But don't stop there. PR is about relationships, and you've got to strike right balance of "eager to help" and "respecting your time." Follow up your press kit with an e-mail in a week or so, and stay in touch. Offer story ideas or to be quoted for a feature. Make yourself an asset to journalists and editors and you'll be surprised at results.

Two final tips:

·Always include your Web address in your PR, stories, interviews, etc. ·Always get reprints, videotapes, etc. of your press coverage to use later.

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