* What types of customers visit my site? * What is common denominator of all these site visitors? * What brings them to point of needing my products/services? * What problems do my products/services solve for my visitors?

The answers to all these questions will reveal an amazing portrait of your customers, of what they want, and of how you can supply what they need.

When you implement your design, or make changes to your existing design, do EVERYTHING with your target customer in mind. Does your site design need to be "fun" or "business-like"? That depends on whether your visitors are looking to fill a need for entertainment or professional services. Should you use vibrant pink and lime green shades, or muted blues and grays? Senior citizens would most likely shy away from "fad-ish" colors, but teenagers wouldn't get very excited over dark, drab tones. See? It all depends on your customer. Every decision you make about your Web site design should focus on and revolve around one thing... your customer.

Now, rather than repeat what thousands of other authors have written, I'll just ask that you go back and read those "Top Ten Web Design Mistakes" articles once more. But... this time, apply their advice with your perfect site visitor in mind. You'll be simply amazed at results you'll get once your focus is clearly set on primary person involved... your customer.

Doug Parr is an Internet marketer who specializes in helping average people make exceptional incomes online. At SmallBiz2000 you'll find the most reliable and "growth-oriented" products and services on the Web. Check out the new Web Design Success Pack including customer-focused site design, copywriting, AND online business consultation. http://www.smallbiz2000.com

According to Atomica.com, "copy" is defined as "the words to be printed or spoken in an advertisement." (And "advertisement" is defined as "a notice or announcement designed to attract public patronage." It's selling something, in other words.)

But word "content," on other hand, is defined as "the subject matter of a written work, such as a book or magazine." And keep in mind that there's no mention of Internet, here.

Nevertheless, this is why I submit that, with its multitude of links and hypertexts, web transforms passive reader into an active, responsive participant. (Make that "response-able.")

A book or magazine is limited by its front and back covers. The web, however, is not. If your content does not strive at getting reader to do something, whether it's to buy, join, subscribe, call, email, fill out a form, download, click or whatever, then you need to seriously rethink your content and words you use.

Here's my explanation of difference between content and copy.

Content informs. Copy invites. Even if content invites readers to keep reading, it's still selling an idea. It's still calling for some kind of action. And it's still copy, in my opinion.

If your web page is only meant to inform people, like some kind of book, it's content. (And like closing of a book once it's read, only action left is to close browser window.) But if it contains links to other parts of your website, then it's copy. And you need to write your content with that mindset.

Ultimately, write your content by incorporating a direct response formula that compels and propels your readers to act. Don't leave them hanging. Take them by hand. In your content, integrate a call for some kind of action, in other words. Ask your reader to "buy now," "join today," "get this" or "download that ..."

... Or better yet, at least ask them to simply "click here."

Michel Fortin is a copywriter, author and consultant dedicated to turning businesses into powerful magnets. His specialty are long copy, email and web sales letters. Subscribe to his FREE monthly email newsletter by visiting http://SuccessDoctor.com/.